Recut, Remix, Reimagine! Success Stories from APAC
🎉 Creating with ease and at scale
Get ready to dive into the exciting world of content creation with our easy & innovative approach: Recut, Remix, Reimagine! Let's take a peek at our creative production framework and explore some case studies from the region that showcase its success. We're making it easier than ever to create content for TikTok at scale. When we analysed the most successful TikTok campaigns, we found common tactics that all the best creative teams use.
✂️ Recut: Verticalize your existing creative assets
with a 9:16 aspect ratio.
🧪 Remix: Taking your creative assets and making them TikTok native by playing with the elements. Leveraging trends, native style captions, creators and effects.
🔮 Reimagine: Use TikTok technology and creative solutions to elevate community engagement, via Branded Mission, augmented reality (AR), live streaming & Interactive add-ons!
Recut Remix Reimagine Around The APAC Region!
🇹🇭🇻🇳🇲🇾🇮🇩🇵🇭 South East Asia: OREO x BLACKPINK
Objective:
For the launch of Oreo's first collaboration with Blackpink, Oreo teamed up with Tiktok to amplify excitement with fans by calling out to our communities to partake in a challenge to create their own unique dances and poses to new music from Blackpink.
3R Solutions
Recutting their long form video into a shorter, snappier and catchier version perfect for TikTok.
Working with Creators for an exclusive Oreo x BP unboxing experience!
Leveraging on the power of TikTok’s tech, Oreo reimagined their campaign with a branded effect filter that make users the star of their own concert.
Results
Oreo leveraged Hashtag Challenge, Branded Effect, TopView, and In-Feed solutions
to drive key objectives for their new product across SEA.
🇰🇷 Korea: MISE-EN-SCÈNE Hello Bubble
Objective:
Driven by the huge popularity of K-beauty in Indonesia, Amorepacific wanted to introduce the concept of the bubble hair dye product and drive conversions to purchase at the same time, in conjunction with the launch of their TikTok Shop in Indonesia.
3R Solutions
Branded mission campaign that got creators onboard
to try out & review Hello Bubble's latest colour range!
Through a fun and personal branded effect filter, users were able to see how the new hair colours would look on themselves.
Results
By utilizing stickers that encouraged user engagement, the campaign achieved an explosive increase in both benchmark-beating creations and video views, significantly elevating HelloBubble's brand awareness. Within just two months of opening their TikTok Shop in Indonesia, mise en scéne saw substantial GMV growth month-on-month, leading the brand to expand and execute campaigns in other countries in the region.
🇦🇺 Australia : THE ATHLETE'S FOOT ASICS Gel-Kayano 28s
Objective:
The Athlete's Foot, a global retail chain specializing in brand-name athletic shoes and owned by Accent Group across Australia and New Zealand, engaged the TikTok team to develop a creative and fresh way to drive brand awareness and consideration for the launch of the new ASICS Gel-Kayano 28s.
3R Solutions
REMIX
The TikTok team wanted to keep its creativity on theme and focused on running, so it decided to create a compelling narrative on the platform that would deliver against all key objectives. To do this, the TikTok team creatively reimagined the For You Page as a virtual race track and asked Australians to 'Katch the Kayanos', the ASICS Gel-Kayano 28 shoes, by scrolling through their feed and finding creator @sarahmagusara wearing them.
Results
This campaign delivered for The Athlete's Foot both on and off platform. Overall, the campaign generated 2.7 million in reach,
with the community watching the content for an average of 8 seconds, smashing the benchmark.
Thanks for staying till the end. Here's our creative takeaway of the day and Creative Checklist
to get you started!
TikTok Creative Checklist
This modular and entry-level tool helps advertisers and agencies build TikTok-ready assets, and is specifically recommended for awareness and consideration objectives.
Download a printable version here: TikTok's Recut, Remix, Reimagine & Creative Checklist.pdf
