Music & Magic: A TikTok Story
Back in the day, landing a shiny record deal and getting signed was the only way to go if you wanted your music to become a big hit. Your track had to be on MTV, BET, or one of the major labels for the song to really take off. This is undoubtedly still a successful route, but if we break down the norms of the music industry, we see that there are a few other ways that can help streamline the journey to musical fame. Let’s dive into how TikTok is an effective way for artists to break into the music industry and see their track become a global sensation.
According to our research:
Consumers are discovering music in new ways, from new sources – and record deals are no longer the only way to go. With this in mind, musicians can simply upload their song to TikTok, and let our platform work its magic. TikTok provides for a quicker, more streamlined way to get noticed. While fame is not guaranteed, there’s no need to work around the usual red tape of traditional routes. Musicians have the right tools and more control over quickly getting their music out to the world.
Studies show that:
Exposure on TikTok can drum up interest in emerging artists and trending songs that might not be the mainstream hits. Roughly two thirds of users are likely to seek out a song they heard on TikTok on a music streaming service.1
Deal or no deal, you can go from zero to hero on TikTok — whether you have 3 followers or 3 million, the possibilities are endless. The open-minded nature of the community combined with our technology that allows for easy discovery makes it the perfect place for your music to get noticed.
Over half of all TikTok users believe that the discoverability of new artists and songs is an important feature for platforms to offer. They agree that TikTok does a good job of offering this.2
Brands also play an important role in this journey when it comes to music discoverability. Users prefer to see TikTok ads that feature new music, trending songs, or original sounds.3
These days, brand partnerships can be formed with lesser-known artists, and whether you are signed or not is less important. Let your music shine on its own - as long as your song is new, trending and original, you have a good chance of success. Depending on the brand and objectives, it may be more beneficial for brands to pick up a song that's original and trending, than a song that's topping the charts. In this day and age, everyone has a shot and what’s most important is the music itself, not initial fame. With TikTok, the music playing field has been leveled out and democratized.
The music industry is evolving, and we’re now living in an exciting world where previous roadblocks and hurdles have now been transformed to opportunity, thanks to TikTok and its magic.
