TikTok Performance Ads Creative Tips Financial Industry Edition

View the Japanese version/日本語版：TikTokパフォーマンス広告クリエイティブTips 金融業界

1. Overview

The Creative Solutions team conducted an analysis of the top-performing creatives for TikTok performance ads within the financial industry in Japan. This analysis covers the period from March 30, 2022 to March 30, 2023. Among these, we cover a wide range of sectors related to the financial industry, including FX (APP), credit cards (Web), and card loans (Web).

The findings of this analysis are detailed below.

■Investment-related FX(APP)/Credit cards(WEB)/Card loans/Small loans(WEB)

1. Top Video Trends
2. Factors that contribute to a good CTR
3. Factors that contribute to a good CVR

■Summary

• Overall Video Trends

2. Document

Please download the full report.

The Creative Solutions team analyzes effective advertising creatives by focusing on various advertising products and industries. We hope that the tips introduced in this article will help you create better advertising creatives.