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Top Ads Spotlight

Find inspiration from these standout Top Ads, handpicked by TikTok creative experts each month.

Industry
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86KLikes
Top 23%CTR
HighBudget
By replying to a question, the video introduces the brand and product unaffectedly to make a connection with the audience. Combining the tidying scenes with soft music also creates a warm and homelike atmosphere to further deliver the brand's value of lifestyle-enhancement.
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373KLikes
Top 14%CTR
HighBudget
Without additional text or oral information, the video elaborates on the concealer's efficacy clearly and directly, showing an apealing before v.s. after transformation to attract and persuade viewers.
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377KLikes
Top 15%CTR
HighBudget
Through the lens of a real person talking his way through the game, the video appears credible with commentary that sounds trustworthy. The audience feels like they're being let in on certain shortcuts or "secrets" for getting ahead in the game.
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530KLikes
Top 10%CTR
HighBudget
Begin by raising a question to pique curiosity and then introduce the product as a solution while immersively displaying its features and selling points to generate viewer interest. 
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23KLikes
Top 33%CTR
HighBudget
Introduce the brand and catch viewers' attention by targeting the specific community of singles and aligning the products' benefits with their demamd for convenient cooking and delicious and healthy meals. Besides, it keep showing various attractive meals and uses discount as CTA in the end.
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103KLikes
Top 22%CTR
HighBudget
Responding to real comments and questions is a great way to convey key product features while also establishing relevance. Addressing commonly asked questions from your community members will pique their interest and keep them engaged.
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181KLikes
Top 37%CTR
HighBudget
Emphasize the product's feature of customization. Create a proper scenario of a friends' birthday where you need a special gift to inspire viewers' demand. Showcase the process of customization to win credibility and deepen the product impression by using a viral sound.
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130KLikes
Top 10%CTR
HighBudget
Taking advantage of renowned key words, "Xbox" and "iPhone", the video delivers the core ground-breaking function of the product to gain attention and generate interet. Then it displays the usage of the product and selling points in detail to further persuade action.
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50KLikes
Top 20%CTR
HighBudget
The video highlights a common pain point by comparing the product with others, showcasing it as the solution. It then presents a series of selling points to pique interest and concludes with a call-to-action using the price.
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16KLikes
Top 8%CTR
HighBudget
Introduce the brand and get viewers excited by using unique value props and points of credibility within the first 6 seconds. Elaborate on the initial points made and dive deeper into the product or your brand's key selling points.
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28KLikes
Top 12%CTR
HighBudget
A great way to catch viewers' attention is to get creative with your product's use case. Is there an unexpected way to use the product, or a cool customizable FUNction that allows people to feel like they're now "in" on this new, cool secret?
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19KLikes
Top 24%CTR
HighBudget
Establish credibility and spark interest in a great product by having different voices chime in on what they love about the product. Spotlighting multiple perspectives shows that more than one person would strongly vouch for the brand.
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11KLikes
Top 15%CTR
HighBudget
Includes footage of a customer happily trying out the hoodie. Keep the promotion information text on-screen for the entire duration of the video so that the viewer always has context and could be inspired to take action.
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6KLikes
Top 25%CTR
HighBudget
Through a love story behind the blogger's "look", the video invites viewers to get ready together. While the blogger is doing makeup, she shares how to use the product and how she feels about it, adding her own creative flair.
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26KLikes
Top 12%CTR
HighBudget
Showcase a real-time comparison between products, while communicating your product's value and superiority. Leverage your product's unique features to encourage a purchase.
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23KLikes
Top 25%CTR
HighBudget
The video is visually centered on the product, showcasing its usage, quality, details and more to create desire. Additionally, it also take advantage of various sound effects, including the sound of unboxing and charging to create a deeper impression.
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8KLikes
Top 13%CTR
HighBudget
This creative opens by highlighting a pain point/challenge in the first 3-6 seconds, then showcases the product as the solution, and adds a personal story to build trust. It also uses a clear CTA in the video description.
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5KLikes
Top 18%CTR
HighBudget
Multiple types of media can be edited into a video to keep the creative visually interesting. Images and video footage can be used together to spice up the creative. Try to add elements such as text, effects, and sound when using still images.
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4KLikes
Top 23%CTR
HighBudget
Introduce the brand and get viewers excited by targeting a specific community of essential workers like nurses and aligning the products' selling points with the their demamd for affordable and functional scrubs. Additionally, suspense is set in the beginning and a price comparison is made to gain attention and encourage action.
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11KLikes
Top 18%CTR
HighBudget
The video starts off with a bold statement and visual presentation of the product - the shock value definitely catches the viewers' attention. It shows a view of the product in-hand (typical in unboxings), providing the viewer with a first-person POV.
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