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Spark Ads is an ad format that enables you to leverage native TikTok content, including posts from your account or organic posts made by other creators (with their authorization).
Non-spark ads are regular in-feed ads. Unlike spark ads, non-spark ads do not attribute views, comments, shares, likes, and follows gained from boosting the video during the promotion to your organic posts.
See relevant Top Ads that are selected for you based on your activity and business information.
The total number of users who viewed the video at least once.
Click-through rate (CTR) is a ratio that shows the amount of viewers that clicked the ad to the total amount of viewers. It is calculated by dividing the number of clicks by the number of viewers.
The number of views that were 2 seconds or longer divided by the total number of video views.
The number of views that were 6 seconds or longer divided by the total number of video views.
Conversion rate (CVR) measure the percentage of conversions created (such as follows, downloads, or purchases) at every second in the video. It is calculated by dividing the number of conversions by the number of interactions.
Please note that ads displayed here are limited to those that have been authorized by advertisers and may not reflect all top-performing auction ads.