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Trend Stories

Explore large platform trends through visual stories. Designed to help you understand the macro behaviors on TikTok.

The New Culture of Community


Discover niche trends and cultural moments through comprehensive articles. Designed to give you the most detailed insights and advice.

Dec 16, 2022

What's Next 2023 Trend Report

The trend forecast that helps marketers show up strong on TikTok in the new year.
Oct 25, 2022

The lasting impact of "fact or cap"

How a trend started a culture of debunking on TikTok
Sep 7, 2022

How trends help women break through on TikTok

A look at how TikTok is making it easier for women to be seen and heard online. Featuring insights from Creator @lyllistapper.
Jul 19, 2022

Do you know the TikTok lingo?

TikTok communities have their own way of talking. Here's how you can learn to speak their language.
Jun 22, 2022

How to flop successfully

Common concerns about TikTok performance and advice on how to work through them. Featuring insights from Creator @latinapreneur.
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