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Trend Perspectives

Content that strives to understand the bigger picture and help you learn what makes TikTok, well, tick.

Trend Stories

Explore large platform trends through visual stories. Designed to help you understand the macro behaviors on TikTok.

The New Culture of Community
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Articles

Discover niche trends and cultural moments through comprehensive articles. Designed to give you the most detailed insights and advice.

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Aug 10, 2023

What's Next: Shopping Trend Report

Learn more about today's TikTok Shopper with fresh trends, insights, and case studies in our What's Next: Shopping Trend Report.
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article
Jul 17, 2023

What's Next:ゲームのトレンドレポート

ゲームコミュニティのトレンドとインサイトを得ることで、TikTokへのアプローチをさらに強化しましょう。
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article
Jul 13, 2023

What's Next 2023 全球游戏趋势报告

从蓬勃发展的玩家社群,到破圈传递的创意内容,TikTok 的游戏内容生态有着源源不断的活力,让我们一起探索游戏流行趋势的下一程!
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article
Jul 13, 2023

What's Next: Gaming Trend Report

Level up your approach to TikTok by mastering these gaming community trends and insights that keep audiences coming back for more.
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article
May 11, 2023

What's Next: Sports Trend Report

TikTok's Sports Trend Report covers the evolution of sports culture on TikTok by taking a closer look at the emerging behaviors and values of our community.
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article
Dec 16, 2022

What's Next 2023 Trend Report

The trend forecast that helps marketers show up strong on TikTok in the new year.
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article
Oct 25, 2022

The lasting impact of "fact or cap"

How a trend started a culture of debunking on TikTok
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article
Sep 7, 2022

How trends help women break through on TikTok

A look at how TikTok is making it easier for women to be seen and heard online. Featuring insights from Creator @lyllistapper.
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article
Jul 19, 2022

Do you know the TikTok lingo?

TikTok communities have their own way of talking. Here's how you can learn to speak their language.
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article
Jun 22, 2022

How to flop successfully

Common concerns about TikTok performance and advice on how to work through them. Featuring insights from Creator @latinapreneur.
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