The Frankie Shop

Objective

The Frankie Shop, a renowned fashion brand, set out to achieve their e-commerce objective by focusing on conversions through Always-On Performance Strategy, using our dedicated e-commerce format, Video Shopping Ads. 

This innovative ad format was specifically chosen for its ability to boost performances by engaging consumers directly at the point of purchase decision-making.

Solution

To maximize the impact of their campaigns, The Frankie Shop implemented a sophisticated always-on approach, allowing to build audience strategy and unlock Value-Based Optimization. The brand also built Creative Strategy, using native & diversified content with behind the scenes, shootings, fashion show content, interacting with users' comments.

This strategy focused on enhancing the quality of audience signals using Pixel & Event API, and expediting the learning phases to swiftly adapt and optimize their marketing efforts. 

Results

Thanks to this outstanding activation, The Frankie Shop secured an impressive x3 Return on Ad Spend while decreasing by 68% the Cost per Acquisition in 9 months Always-On. This campaign also succeeded in improving Value per Purchase by 8%.