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Increase sales

Grow your business

Reach new customers and boost sales in the place where global shopping trends are born.

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How TikTok helps you increase sales

Storefront

The essential storefront

65% of TikTok users have followed or made a purchase from a brand they found through TikTok.

Source
Game

Get game-changing results

In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it.

Source
Shopping

Shopping state of mind

TikTok users are 1.5x more likely to immediately go out and buy something they discovered on TikTok compared to other platforms' users.

Source

Ads that get people shopping

Smart+
TikTok Shop
GMV Max
Catalog Ads
Spark Ads

Maximize all performance campaigns on TikTok using the power of automation

Unlock AI-powered efficiency by automating campaign management across targeting, creative, and budget. Simply input your assets, budget, and targeting goals—then let Smart+ handle the rest.

Smart+

Maximize all performance campaigns on TikTok using the power of automation
Unlock AI-powered efficiency by automating campaign management across targeting, creative, and budget. Simply input your assets, budget, and targeting goals—then let Smart+ handle the rest.

TikTok Shop

A shopping experience built for TikTok
Create an in-app storefront and let customers enjoy seamless, frictionless shopping with this e-commerce experience fully integrated into the TikTok app.

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GMV Max

TIKTOK BRAZIL FASHION CASUAL B 5
Maximize TikTok Shop sales with advertising
AI-powered advertising solution that turns every piece of content—affiliate, organic, and paid—into incremental TikTok Shop sales.

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Catalog Ads

Shoppable ads to drive sales on your website
Powered by your product catalog and data connections, Catalog Ads delivers tailored product recommendations on the For You page and other placements to boost sales on your e-commerce website.

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Spark Ads

Tap into the TikTok community
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, enhance performance, and grow your business.

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Tips for TikTok success

Fuel growth with data connections

Custom Audience

Behaviors

Skincare
User for 1 year
Eco Conscious
Beauty

Set up safe, reliable data connections and link your catalog to serve up the right products to the right customers at the right time. Implementing these best practices are essential for optimizing your TikTok shop and can increase business sales substantially.

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Take cues from creators

Gain insights with surveys

Creative ad content that drives sales

Connect with TikTok trends

benefits of tiktok ads manager

Discover how creative formats, precise targeting and tracking boost advertising success.

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TikTok Ads Manager Playbook

Newbie Guide

Campaign Starter Guide

Sales growth success stories

PRISM+

The Singaporean electronics brand achieved 10X growth in monthly average sales on TikTok Shop by consistently experimenting with different ad formats.

See case study

HolySmile

The teeth whitening brand achieved a 50% lower CPA and 30% decrease in CPC by boosting authentic creator content with Spark Ads and Instant Page.

See case study

Silk & Snow

Leading premium mattress, bed frame, and bedding brand Silk & Snow weaved performance success— including a 60% lift in ROAS— using Spark Ads, High Spending Power targeting and Events API.

60%

Lift in ROAS

37%

Lower CPA

See case study

See what TikTok can do for you

Learn the basics of TikTok Advertising

Guide the creation of captivating content

Get to know TikTok’s must-have ad solutions

Leverage ready-to-use email templates and imager

Uncover Advertiser and Affiliate Success Stories

Master TikTok Ads growth-focused content

Additional resources