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Performance marketing

AI-powered ad solutions to maximize your ROI

Supercharge your performance campaigns with automation you can fine-tune.

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Performance Hero

5.6%

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More impact, less effort with Smart+

Return on investment

Return on investment

2.2x higher relative purchase lift for Smart+ campaigns vs. non-Smart+ campaigns.

Source
Return on effort

Return on effort

35% time savings for advertisers using automation powered by Smart+ vs. manual campaign setup.

Source
Return on creative

Return on creative

77% of advertisers think TikTok helps brands move faster through its AI-powered features with tools like TikTok Symphony—built to optimize existing creative or generate new assets at scale.

Source

Ad solutions powered by Smart+ to hit every objective

Generate leads
Drive sales
Promote your app
Native Lead Generation
Website Lead Generation
Messaging & Call Ads
Automotive Ads

Gather leads quickly and seamlessly

Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

Native Lead Generation

Gather leads quickly and seamlessly
Capture valuable leads though a customizable Instant Form that loads natively within the TikTok app.

Learn more

Website Lead Generation

Boost traffic and qualified leads on your site
Drive prospects to your own web form and use existing logic to qualify leads.

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Messaging & Call Ads

Conversations fuel conversions
Start conversations with prospective customers through TikTok direct messages and popular instant messaging apps.

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Automotive Ads

Shift your performance into high gear
Accelerate your auto campaign performance by converting tuned-in audiences into valuable leads with the power of Smart+.

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How brands are generating results on TikTok

Ray-Ban

Supercharging sales and boosting efficiency in the US market with Smart+ Catalog Ads.

47%

Increase in conversion rate

42%

Higher ROAS

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Clinique

Boosting holiday season efficiency and sales with Smart+ Catalog Ads.

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SunExpress

Boosting awareness and driving sales with TikTok's dynamic Travel Ads, powered by Smart+.

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Toyota

Reducing cost per configuration with TikTok's Automotive Ads.

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Qatch

Streamlining the lead acquisition process with TikTok's Question Card Instant Form.

32%

Increase in leads collected

24%

Lower cost per lead

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Survival Games

Discovering the winning formula to drive ROAS and scale user acquisition across multiple markets.

177%

Increase in ROAS

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Silk & Snow

Leading premium mattress, bed frame, and bedding brand Silk & Snow weaved performance success— including a 60% lift in ROAS— using Spark Ads, High Spending Power targeting and Events API.

60%

Lift in ROAS

37%

Lower CPA

See case study

Fun.com

To drive conversions during key holiday moments, Fun.com engaged audiences with conversion-focused performance solutions, driving 10X ROAS and 2,500 % increase in purchases YoY.

10X

Increase in ROAS

4.5k%

Increase in website visits YoY

See case study

AppQuantum

Unleashing TikTok's smart performance mastery for enhanced user acquisition and golden ROAS.

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Driva

Australian financial services platform Driva launched a lead-generation campaign unlock new audiences and enhance conversions, ultimately recording a 16% Conversion Rate, reducing Cost Per Lead by 19%.

16%

Conversion rate

19%

Lower CPL with custom audience exclusions

See case study

Bouqs

Leveraging the TikTok Pixel and data partner integration to drive conversions and reach new audiences.

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Tactical resources for TikTok marketers

More solutions to achieve success

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Commerce

Measurement