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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Granny Flats thumbnail
  • -76%

    Lower CPA*

  • +20%

    Higher CVR*

  • 6x

    Higher impressions*

October 13, 2025
Granny Flats WA x Unify

Building trust, generating leads in the professional services sector
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (58)
AutoScout24 Banner
  • 7.8%

    lift in ad recall

  • 5.26%

    incremental lift in in-app searches

  • 18.35%

    more incremental lift in app installs

June 15, 2026
AutoScout24

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study
McFIT Banner
  • 35.7%

    lift in ad recall

  • 14.96%

    add-to-cart growth

  • 14.47%

    complete payment growth

June 02, 2026
McFIT

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
Bonny thumbnail
  • +36%

    Uplift in ROAS*

  • +175%

    Uplift in Conversion*

  • -26%

    Lower CPA*

April 21, 2026
Bonny

Boosting efficiency and conversion with Smart+ automation
Princess Polly SCA header
  • 412%

    Higher ROAS vs control

  • 80%

    More efficient CPA vs control

  • 5X

    More purchases vs control

December 01, 2025
Princess Polly

How Princess Polly used Smart+ with Catalog Ads to drive product sales and stronger ROAS in the US.
meshki_header
  • 3.39

    Incremental ROAS on complete payment

  • 6.6%

    Uplift in Intent

  • 29.8%

    Uplift in Ad Recall

November 17, 2025
MESHKI

Mastering the Middle-Funnel: How MESHKI Drove Full-Funnel Growth with Brand Consideration Ads
Granny Flats thumbnail
  • -76%

    Lower CPA*

  • +20%

    Higher CVR*

  • 6x

    Higher impressions*

October 13, 2025
Granny Flats WA x Unify

Building trust, generating leads in the professional services sector
Tradiespec thumbnail
  • +71%

    Higher CTR*

  • -16%

    Lower CPA*

  • +31%

    Higher CVR*

July 15, 2025
Tradiespec

Learn how a full-funnel approach on TikTok helped Tradiespec convert more tradies into leads for ute rentals
Pay.com.au
  • 2.6X

    Scaled Budgets within target CPA¹

  • 6.5K

    Lifetime Total Signups²

June 03, 2025
pay.com.au

How business payment platform pay.com.au drove new customer acquisition at scale with Smart+
thedairy-banner
  • -24%

    Lower CPA*

  • +77%

    Uplift in CTR*

  • +28%

    Uplift in ROAS*

April 21, 2025
The Dairy

Leveraging TikTok’s AI-powered performance solution Smart+ to drive 28% uplift in return on ad spend on trendy tech accessories
eBay Pre-loved Stories
  • 12.3%

    Ad Recall Uplift

  • 6.3%

    Brand Favourability Uplift

  • 6.2%

    Intent Uplift

April 06, 2025
eBay

How eBay's Pre-loved Stories content series achieved full-funnel success
AUT-Hero-1440x550
  • 707K

    Impressions

  • >28K

    Clicks

  • 30.5%

    Landing Page View rate

April 03, 2025
Auckland University of Technology (AUT)

Driving record click-through rates to undergraduate programme campaign page through native TikTok creatives
poppy lissiman banner
  • -63%

    Lower CPA*

  • +337%

    Uplift in CTR*

  • +250%

    Uplift in CVR*

February 26, 2025
Poppy Lissiman x Elephant Room

Australian fashion accessories brand drives 250% uplift in conversion rates with retargeting strategy on TikTok Catalog Ads campaign