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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (60)
- +24%
watchtime vs. TikTok avg.
- +53%
VTR 6-sec vs. TikTok avg.
- 5M+
impressions (Berlin & Munich over 4 weeks)
JBL
JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
- Technology
- Solutions (7)
- +14.9%
Ad Recall
- +9.0%
Awareness
- +13.7%
Favorability
OTTO x Samsung
Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.
- E-commerce
- Solutions (4)
- 7.8%
lift in ad recall
- 5.26%
incremental lift in in-app searches
- 18.35%
more incremental lift in app installs
AutoScout24
Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study
- Automotive
- Solutions (5)
- 35.7%
lift in ad recall
- 14.96%
add-to-cart growth
- 14.47%
complete payment growth
McFIT
A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
- Sports
- Solutions (13)
- 3.39
Incremental ROAS on complete payment
- 6.6%
Uplift in Intent
- 29.8%
Uplift in Ad Recall
MESHKI
Mastering the Middle-Funnel: How MESHKI Drove Full-Funnel Growth with Brand Consideration Ads
- E-commerce
- Clothing & accessories
- Fashion & luxury
- Solutions (5)
- +71%
Higher CTR*
- -16%
Lower CPA*
- +31%
Higher CVR*
Tradiespec
Learn how a full-funnel approach on TikTok helped Tradiespec convert more tradies into leads for ute rentals
- Automotive
- Solutions (2)
- 2.6X
Scaled Budgets within target CPA¹
- 6.5K
Lifetime Total Signups²
pay.com.au
How business payment platform pay.com.au drove new customer acquisition at scale with Smart+
- Financial services
- Solutions (2)
