Advertise on TikTok
Products
Resources

TikTok ranked most innovative advertiser among marketers globally by Kantar
setembro 06, 2022
TikTok ranked most innovative advertiser among marketers globally by Kantar
Announcements
NHL, SiriusXM and Warner discuss how TikTok is powering their entertainment marketing campaigns
setembro 01, 2022
NHL, SiriusXM and Warner discuss how TikTok is powering their entertainment marketing campaigns
Success Stories
3 quick and easy tips for small businesses to get started on TikTok
agosto 31, 2022
3 quick and easy tips for small businesses to get started on TikTok
Small BusinessBest Practices
Composer Spotlight: Danilo Stankovic
agosto 30, 2022
Composer Spotlight: Danilo Stankovic
Perspectives
How to view your campaign performance with TikTok Ads Manager
agosto 25, 2022
How to view your campaign performance with TikTok Ads Manager
Best Practices
An infinite loop of shoppertainment: TikTok's e-commerce path to purchase
agosto 23, 2022
An infinite loop of shoppertainment: TikTok's e-commerce path to purchase
Insights
Sonic branding: How it works and why every brand needs it
agosto 11, 2022
Sonic branding: How it works and why every brand needs it
Perspectives
Furthering our advertising transparency efforts: Introducing "About this ad"
agosto 09, 2022
Furthering our advertising transparency efforts: Introducing "About this ad"
Announcements
The gaming marketer's ultimate guide to TikTok content
agosto 04, 2022
The gaming marketer's ultimate guide to TikTok content
InsightsCultureSuccess Stories
iOS 14.5+ success made simple with Adjust and TikTok: The complete guide
agosto 02, 2022
iOS 14.5+ success made simple with Adjust and TikTok: The complete guide
AnnouncementsInsights
How to connect with your target audience on TikTok
julho 28, 2022
How to connect with your target audience on TikTok
Best Practices
How to use a content scheduling platform on TikTok
julho 28, 2022
How to use a content scheduling platform on TikTok
Best Practices
The Roundup: How to use the power of sound on TikTok
julho 26, 2022
The Roundup: How to use the power of sound on TikTok
TrendsInsightsBest Practices
TikTok: Center of the internet's attention
julho 26, 2022
TikTok: Center of the internet's attention
InsightsBest Practices
Growing your community with TikTok LIVE
julho 19, 2022
Growing your community with TikTok LIVE
Insights
Measure your TikTok sales outcomes with NCSolutions
julho 13, 2022
Measure your TikTok sales outcomes with NCSolutions
Announcements
Furthering our commitment to brand safety and suitability with the launch of the TikTok Inventory Filter
julho 12, 2022
Furthering our commitment to brand safety and suitability with the launch of the TikTok Inventory Filter
TikTok Measurement Academy, METAP
julho 06, 2022
TikTok Measurement Academy, METAP
Best PracticesAnnouncements
TikTok: Your Brand's Home for the Holidays
junho 29, 2022
TikTok: Your Brand's Home for the Holidays
InsightsSmall Business
Fuel your TikTok campaign measurement with flexible attribution windows
junho 23, 2022
Fuel your TikTok campaign measurement with flexible attribution windows
Announcements
TikTok @ Cannes: Tools to unlock creative excellence for brands
junho 23, 2022
TikTok @ Cannes: Tools to unlock creative excellence for brands
CultureTrendsBest Practices
Cannes Lions 2022: Celebrating creativity and community
junho 16, 2022
Cannes Lions 2022: Celebrating creativity and community
CultureTrendsAnnouncements
The new word-of-mouth marketplace: How TikTok drives action and satisfaction throughout the purchase journey
junho 15, 2022
The new word-of-mouth marketplace: How TikTok drives action and satisfaction throughout the purchase journey
Insights
Made for TikTok: The ad industry talk show
junho 07, 2022
Made for TikTok: The ad industry talk show
Best PracticesTrendsCulture
Celebrating Father's Day on TikTok
junho 02, 2022
Celebrating Father's Day on TikTok
Small BusinessTrendsInsights
Composer Spotlight: Amanda Yamate on creating music for brands
junho 02, 2022
Composer Spotlight: Amanda Yamate on creating music for brands
Perspectives
Introducing Content Marketing Partners
maio 26, 2022
Introducing Content Marketing Partners
Announcements
Supercharge your TikTok strategy with an Always Engaged approach
maio 26, 2022
Supercharge your TikTok strategy with an Always Engaged approach
Insights
Grow your business with the new WooCommerce TikTok integration
maio 25, 2022
Grow your business with the new WooCommerce TikTok integration
AnnouncementsSmall Business
Want to drive sales on TikTok? Take cues from creators
maio 24, 2022
Want to drive sales on TikTok? Take cues from creators
Insights
Introducing Branded Mission, TopView CPM and Top Feed
agosto 25, 2022
Introducing Branded Mission, TopView CPM and Top Feed
Announcements
Launch your small business to the next level 🚀 with a TikTok Business Account
maio 17, 2022
Launch your small business to the next level 🚀 with a TikTok Business Account
Small BusinessInsights
Supercharge your video entertainment strategy
maio 12, 2022
Supercharge your video entertainment strategy
CultureInsightsBest Practices
Netflix and 'Red Notice' team up with TikTok for a twist on the movie trailer
maio 10, 2022
Netflix and 'Red Notice' team up with TikTok for a twist on the movie trailer
Success Stories
How moving up the funnel can build smarter campaigns
maio 10, 2022
How moving up the funnel can build smarter campaigns
Success StoriesBest Practices
How Community Generated Entertainment connects communities, culture & brands
abril 27, 2022
How Community Generated Entertainment connects communities, culture & brands
TrendsBest Practices
Measure the effectiveness of your store visits with TikTok and Foursquare
maio 09, 2022
Measure the effectiveness of your store visits with TikTok and Foursquare
TikTok is now TAG Certified Against Fraud globally
maio 04, 2022
TikTok is now TAG Certified Against Fraud globally
Announcements
Play everywhere: Connecting with mobile gamers on TikTok
maio 04, 2022
Play everywhere: Connecting with mobile gamers on TikTok
InsightsBest Practices
Kicking off Small Business Month with TikTok
maio 04, 2022
Kicking off Small Business Month with TikTok
Small BusinessSuccess Stories
Connect with Moms on TikTok for Mother's Day
maio 04, 2022
Connect with Moms on TikTok for Mother's Day
Small Business
Media Mix Modeling: Marketing effectiveness leaders join to help advertisers scale
abril 27, 2022
Media Mix Modeling: Marketing effectiveness leaders join to help advertisers scale
#APIFamily: Asian and Pacific Islander-Owned Small Businesses Thriving on TikTok
abril 27, 2022
#APIFamily: Asian and Pacific Islander-Owned Small Businesses Thriving on TikTok
Small BusinessCulture
Small Business Month spotlight: Finding success on TikTok
abril 27, 2022
Small Business Month spotlight: Finding success on TikTok
Small BusinessInsights
Interactive Add-Ons: Entertain and engage in the For You Page
abril 19, 2022
Interactive Add-Ons: Entertain and engage in the For You Page
Announcements
TikTok For Business 'SWAG U' Design Competition Concludes on TikTok Live
abril 14, 2022
TikTok For Business 'SWAG U' Design Competition Concludes on TikTok Live
Announcements
Build your creative skills with the TikTok Creative Sandbox
abril 13, 2022
Build your creative skills with the TikTok Creative Sandbox
How to win on iOS 14+ with AppsFlyer and TikTok: The complete guide
abril 13, 2022
How to win on iOS 14+ with AppsFlyer and TikTok: The complete guide
Best Practices
Earth Day: How to showcase your eco-friendly businesses on TikTok
abril 06, 2022
Earth Day: How to showcase your eco-friendly businesses on TikTok
Small Business
Introducing TikTok's education program for creative agencies
abril 06, 2022
Introducing TikTok's education program for creative agencies
Announcements
TikTok reimagines entertainment through discovery, community and culture
março 31, 2022
TikTok reimagines entertainment through discovery, community and culture
Insights
Grow your business with TikTok & Media Mix Modeling
março 23, 2022
Grow your business with TikTok & Media Mix Modeling
InsightsBest Practices
Game On: Measurement on TikTok
março 22, 2022
Game On: Measurement on TikTok
Lights, camera, action! Discover the future of entertainment marketing on TikTok
janeiro 14, 2022
Lights, camera, action! Discover the future of entertainment marketing on TikTok
TrendsInsights
#WhenWomenWin: Five inspiring women to know on TikTok
março 21, 2022
#WhenWomenWin: Five inspiring women to know on TikTok
Small Business
TikTok partners with AppsFlyer to boost in-app measurement and performance
março 18, 2022
TikTok partners with AppsFlyer to boost in-app measurement and performance
Announcements
Branded Hashtag Challenge: Harness the power of participation
março 16, 2022
Branded Hashtag Challenge: Harness the power of participation
Best PracticesSuccess Stories
Evolution of Sound Volume 2: Storytelling through sound
março 15, 2022
Evolution of Sound Volume 2: Storytelling through sound
InsightsCulture
Working with creators invites true collaboration
março 15, 2022
Working with creators invites true collaboration
5 quick & easy ideas for getting started on TikTok
março 07, 2022
5 quick & easy ideas for getting started on TikTok
Small BusinessBest Practices
7 ways to make your videos TikTok-friendly
março 07, 2022
7 ways to make your videos TikTok-friendly
Small BusinessBest Practices
Creative Best Practices: From Good to Great!
fevereiro 25, 2022
Creative Best Practices: From Good to Great!
InsightsBest Practices
How TikTok is helping brands evolve beyond exclusive TV and tentpole activations
fevereiro 25, 2022
How TikTok is helping brands evolve beyond exclusive TV and tentpole activations
InsightsBest Practices
What's Next Report 2022: Insight Into Culture Drivers on TikTok
fevereiro 24, 2022
What's Next Report 2022: Insight Into Culture Drivers on TikTok
TrendsInsights
3 common questions about TikTok's Promote feature
fevereiro 23, 2022
3 common questions about TikTok's Promote feature
Small BusinessPerspectives
Small Business Spotlight: Glitter Friends ✨
fevereiro 16, 2022
Small Business Spotlight: Glitter Friends ✨
Small BusinessPerspectives
Small Business Spotlight: Antur Supply Co.👖
fevereiro 16, 2022
Small Business Spotlight: Antur Supply Co.👖
Small BusinessPerspectives
Small Business Spotlight: Corpse Flower Studio 🌱
fevereiro 16, 2022
Small Business Spotlight: Corpse Flower Studio 🌱
Small BusinessPerspectives
Furthering our safety efforts with the launch of a brand new Brand Safety Center
fevereiro 15, 2022
Furthering our safety efforts with the launch of a brand new Brand Safety Center
Trust & Safety
The infinite loop: TikTok’s unique retail path to purchase
fevereiro 10, 2022
The infinite loop: TikTok’s unique retail path to purchase
InsightsBest Practices
TikTok and Kochava Partner to Maximize Advertiser Success with SKAdNetwork
fevereiro 10, 2022
TikTok and Kochava Partner to Maximize Advertiser Success with SKAdNetwork
Announcements
Curated creators for unmissable marketing moments
fevereiro 03, 2022
Curated creators for unmissable marketing moments
AnnouncementsCulture
Plan your 2022 Marketing Calendar on TikTok
janeiro 31, 2022
Plan your 2022 Marketing Calendar on TikTok
CultureTrendsBest Practices
Introducing TikTok Tactics
janeiro 29, 2022
Introducing TikTok Tactics
Announcements
What's Next: Building for Brand Safety
fevereiro 24, 2022
What's Next: Building for Brand Safety
Trust & Safety
What's Next: Your new creative dream team
fevereiro 24, 2022
What's Next: Your new creative dream team
TrendsInsights
What's Next: Turning it up on TikTok
fevereiro 24, 2022
What's Next: Turning it up on TikTok
TrendsInsights
What's Next: The unstoppable power of #TikTokMadeMeBuyIt
fevereiro 24, 2022
What's Next: The unstoppable power of #TikTokMadeMeBuyIt
TrendsInsights
Introducing TikTok Instant Page: Streamline the customer journey with a lightning-fast experience
janeiro 26, 2022
Introducing TikTok Instant Page: Streamline the customer journey with a lightning-fast experience
Announcements
TikTok partners with Zefr on brand safety and brand suitability measurement
janeiro 24, 2022
TikTok partners with Zefr on brand safety and brand suitability measurement
AnnouncementsTrust & Safety
Brand Safety at TikTok: Partnering for Progress
janeiro 11, 2022
Brand Safety at TikTok: Partnering for Progress
Trust & Safety
Brand Safety at TikTok: Championing transparency and accountability
janeiro 11, 2022
Brand Safety at TikTok: Championing transparency and accountability
Trust & Safety
How TikTok drives offline sales impact for advertisers
janeiro 10, 2022
How TikTok drives offline sales impact for advertisers
Insights
Brand collaborations with TikTok content creators drive big results
janeiro 10, 2022
Brand collaborations with TikTok content creators drive big results
InsightsBest Practices
Brand Safety at TikTok: Building brand-safe solutions
janeiro 09, 2022
Brand Safety at TikTok: Building brand-safe solutions
Trust & Safety
Brand Safety at TikTok: Keeping our community safe
janeiro 07, 2022
Brand Safety at TikTok: Keeping our community safe
Trust & Safety
Four ways the TikTok community is reimagining entertainment
janeiro 07, 2022
Four ways the TikTok community is reimagining entertainment
CultureTrends
2021-of-a-kind on TikTok
janeiro 06, 2022
2021-of-a-kind on TikTok
CulturePerspectives
Universal and Illumination announce TikTok singing competition winner at "Sing 2" premiere
dezembro 23, 2021
Universal and Illumination announce TikTok singing competition winner at "Sing 2" premiere
Announcements
Volume 1: Evolution of Sound
dezembro 21, 2021
Volume 1: Evolution of Sound
InsightsCultureBest Practices
Small Businesses are #winning with Promote
dezembro 20, 2021
Small Businesses are #winning with Promote
Small BusinessSuccess Stories
Reaching women on TikTok: Be bold, active & authentic
dezembro 16, 2021
Reaching women on TikTok: Be bold, active & authentic
InsightsCulture
Explore royalty-free music in our new Audio Library
dezembro 16, 2021
Explore royalty-free music in our new Audio Library
Announcements
How to find your target audience on TikTok
dezembro 14, 2021
How to find your target audience on TikTok
Best Practices
Real 'Tok': Re-thinking Influence in the Age of TikTok
dezembro 19, 2021
Real 'Tok': Re-thinking Influence in the Age of TikTok
InsightsBest Practices
Data-driven tips to make your organic content stand out
dezembro 14, 2021
Data-driven tips to make your organic content stand out
Small BusinessBest Practices
The value of always-on ad creative testing
dezembro 13, 2021
The value of always-on ad creative testing
Best Practices
#SmallWins: How these small businesses used TikTok ads to win big
dezembro 08, 2021
#SmallWins: How these small businesses used TikTok ads to win big
Small BusinessSuccess Stories
Black-Owned Businesses On TikTok. You Love To See it. #SupportBlack This Holiday Season!
dezembro 07, 2021
Black-Owned Businesses On TikTok. You Love To See it. #SupportBlack This Holiday Season!
Small BusinessSuccess Stories
Success Spotlight: How an independent fashion brand adapted and skyrocketed sales on TikTok
dezembro 06, 2021
Success Spotlight: How an independent fashion brand adapted and skyrocketed sales on TikTok
Small BusinessSuccess Stories
Triple-digit conversion lift: Simple creative tips to make your ads work harder
dezembro 03, 2021
Triple-digit conversion lift: Simple creative tips to make your ads work harder
Best PracticesSmall Business
Unwrap Inspiration with the TikTokMadeMeBuyIt Holiday Gift Guide
dezembro 02, 2021
Unwrap Inspiration with the TikTokMadeMeBuyIt Holiday Gift Guide
Announcements
Boost your holiday sales with TikTok’s newest ad features: Promote and Spark Ads
dezembro 01, 2021
Boost your holiday sales with TikTok’s newest ad features: Promote and Spark Ads
Small Business
Video editing made easy: 8 magical tools to create holiday ads
novembro 30, 2021
Video editing made easy: 8 magical tools to create holiday ads
Small BusinessBest Practices
TikTokers celebrate more than 🎅 🦃
novembro 25, 2021
TikTokers celebrate more than 🎅 🦃
Small Business
Your ultimate holiday campaign guide in 4 easy steps
novembro 25, 2021
Your ultimate holiday campaign guide in 4 easy steps
Small BusinessBest Practices
Holiday news flash: Users are buying on TikTok in crazy numbers 
novembro 25, 2021
Holiday news flash: Users are buying on TikTok in crazy numbers 
Small Business
TikTok For Business awarded 'B2B Brand of the Year' at The Drum Awards 2021
novembro 23, 2021
TikTok For Business awarded 'B2B Brand of the Year' at The Drum Awards 2021
Announcements
Meet TikTok's Culture Drivers of 2021
novembro 23, 2021
Meet TikTok's Culture Drivers of 2021
CultureAnnouncements
TikTok launches creator marketing education program
novembro 23, 2021
TikTok launches creator marketing education program
Announcements
Relevance is the New Reach. Here's the proof!
novembro 22, 2021
Relevance is the New Reach. Here's the proof!
Insights
TikTok For Business hosts its first edition of #ForYouSummit in the MENAT region!
novembro 22, 2021
TikTok For Business hosts its first edition of #ForYouSummit in the MENAT region!
Announcements
How to get noticed on #TikTokMadeMeBuyIt
novembro 22, 2021
How to get noticed on #TikTokMadeMeBuyIt
Best PracticesSmall Business
How CommunityToks create safe spaces for authentic connection, creativity and joy
novembro 19, 2021
How CommunityToks create safe spaces for authentic connection, creativity and joy
Culture
TikTok For Business launches SWAG U design challenge in KSA & UAE
novembro 18, 2021
TikTok For Business launches SWAG U design challenge in KSA & UAE
Announcements
Make holiday magic and earn ad credits with TikTok Creator Marketplace
novembro 17, 2021
Make holiday magic and earn ad credits with TikTok Creator Marketplace
Announcements
The Roundup: Creator-led campaigns
novembro 12, 2021
The Roundup: Creator-led campaigns
Success Stories
TikTok Creative Exchange: Creative production made simple
novembro 11, 2021
TikTok Creative Exchange: Creative production made simple
Announcements
Made For TikTok: How to make better branded content
novembro 10, 2021
Made For TikTok: How to make better branded content
CultureBest Practices
How brands can unlock Black Friday on TikTok
novembro 04, 2021
How brands can unlock Black Friday on TikTok
InsightsSmall Business
Spark Ads 101: Make TikToks into ads
novembro 03, 2021
Spark Ads 101: Make TikToks into ads
Best Practices
Your guide to creating your first TikTok promotion
novembro 02, 2021
Your guide to creating your first TikTok promotion
Best PracticesSmall Business
TikTok steps up support for Latinx community and businesses
novembro 01, 2021
TikTok steps up support for Latinx community and businesses
CultureSuccess StoriesSmall Business
Small Wins: How small businesses are unlocking the magic of TikTok
outubro 27, 2021
Small Wins: How small businesses are unlocking the magic of TikTok
Small BusinessSuccess StoriesBest Practices
AppsFlyer Performance Index shows TikTok leads in adapting to iOS 14
outubro 27, 2021
AppsFlyer Performance Index shows TikTok leads in adapting to iOS 14
Announcements
Nielsen Study Shows TikTok ideal place for "discovery," content more "authentic"
outubro 20, 2021
Nielsen Study Shows TikTok ideal place for "discovery," content more "authentic"
Insights
New study from WARC, TikTok and Publicis Groupe shows the power of community commerce
outubro 18, 2021
New study from WARC, TikTok and Publicis Groupe shows the power of community commerce
InsightsAnnouncements
Auto Marketing on TikTok 101: Driving in the fun lane
outubro 12, 2021
Auto Marketing on TikTok 101: Driving in the fun lane
InsightsBest Practices
Halloween for Brands: All Treats, No Tricks
outubro 12, 2021
Halloween for Brands: All Treats, No Tricks
TrendsSuccess StoriesInsights
Coming Together at GITEX, Staying Together on TikTok!
outubro 05, 2021
Coming Together at GITEX, Staying Together on TikTok!
Kantar ranks TikTok #1 globally for ad equity. Again.
setembro 29, 2021
Kantar ranks TikTok #1 globally for ad equity. Again.
Insights
New solutions to connect community, entertainment and commerce
setembro 28, 2021
New solutions to connect community, entertainment and commerce
Announcements
New branding solutions to measure the value and impact of TikTok
setembro 28, 2021
New branding solutions to measure the value and impact of TikTok
Announcements
New creative tools to strengthen brand and creator collaborations
setembro 28, 2021
New creative tools to strengthen brand and creator collaborations
Announcements
Understanding Community Commerce
setembro 11, 2021
Understanding Community Commerce
PerspectivesInsights
Understanding attention on TikTok: Ads drive strong brand impact across view durations
setembro 22, 2021
Understanding attention on TikTok: Ads drive strong brand impact across view durations
Insights
Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
setembro 22, 2021
Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
TrendsInsights
New creative, branding & commerce solutions to be unveiled at TikTok World
setembro 16, 2021
New creative, branding & commerce solutions to be unveiled at TikTok World
Announcements
Small Business Marketing on TikTok: The Ultimate How-to Guide
setembro 10, 2021
Small Business Marketing on TikTok: The Ultimate How-to Guide
Small BusinessBest Practices
Black Friday: Ready, Set, Splurge!
agosto 16, 2021
Black Friday: Ready, Set, Splurge!
InsightsBest Practices
Relevance is the new Reach
setembro 06, 2021
Relevance is the new Reach
TrendsInsightsPerspectives
Creative Best Practices: What TikTok's top-performing ads have in common
agosto 31, 2021
Creative Best Practices: What TikTok's top-performing ads have in common
Best Practices
Time Well Spent: Users on TikTok stay longer, engage often & feel happier
agosto 30, 2021
Time Well Spent: Users on TikTok stay longer, engage often & feel happier
Insights
The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula! 
agosto 28, 2021
The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula! 
InsightsBest Practices
Get Started with Promote: Boost your videos and grow your audience
agosto 26, 2021
Get Started with Promote: Boost your videos and grow your audience
Small BusinessAnnouncements
The TikTok Creative Digest: Celebrating regional creativity at its finest!
agosto 24, 2021
The TikTok Creative Digest: Celebrating regional creativity at its finest!
CultureTrendsBest Practices
Get Creative: 6 frameworks to tell your story on TikTok
agosto 20, 2021
Get Creative: 6 frameworks to tell your story on TikTok
Small BusinessBest Practices
TikTok partners with Vimeo and Canva to streamline creative advertising for small businesses
agosto 16, 2021
TikTok partners with Vimeo and Canva to streamline creative advertising for small businesses
Small BusinessAnnouncements
TikTok users over indexed across various categories during Black Friday 2020!
agosto 13, 2021
TikTok users over indexed across various categories during Black Friday 2020!
InsightsPerspectives
Creative Solutions: The Ultimate How-to Guide
agosto 13, 2021
Creative Solutions: The Ultimate How-to Guide
Best Practices
Rock the Tok: TikTok challenges agencies to unleash their creativity in regional competition
julho 26, 2021
Rock the Tok: TikTok challenges agencies to unleash their creativity in regional competition
Announcements
IPSOS Brand Lift Study Reveals TikTok Advertising More Effective than TV & Digital Norms
julho 26, 2021
IPSOS Brand Lift Study Reveals TikTok Advertising More Effective than TV & Digital Norms
InsightsPerspectivesTrust & Safety
TikTok Football fans ranking amongst the most engaged audiences in the world!
julho 26, 2021
TikTok Football fans ranking amongst the most engaged audiences in the world!
InsightsCulture
TikTok promotes Fine Guard with Mama Fine in the house!
julho 26, 2021
TikTok promotes Fine Guard with Mama Fine in the house!
Success Stories
TikTok for Business helps reinvigorate the UAE’s tourism with World’s Coolest Winter Campaign
julho 26, 2021
TikTok for Business helps reinvigorate the UAE’s tourism with World’s Coolest Winter Campaign
Success Stories
How your small business can grow with TikTok
agosto 03, 2021
How your small business can grow with TikTok
Small Business
Re:Make celebrates iconic ad campaigns reimagined as TikToks
julho 29, 2021
Re:Make celebrates iconic ad campaigns reimagined as TikToks
AnnouncementsTrendsCulture
Leading with Purpose: Key takeaways from 3 brands
julho 21, 2021
Leading with Purpose: Key takeaways from 3 brands
Perspectives
Introducing Spark Ads: An authentic way for brands to elevate native, popular content
julho 20, 2021
Introducing Spark Ads: An authentic way for brands to elevate native, popular content
Announcements
TikTok achieves TAG Brand Safety Certification globally
julho 20, 2021
TikTok achieves TAG Brand Safety Certification globally
AnnouncementsTrust & Safety
Study shows TikTok drives greater audience engagement
julho 19, 2021
Study shows TikTok drives greater audience engagement
InsightsAnnouncements
Shedding light on our new branded content policy
julho 15, 2021
Shedding light on our new branded content policy
Back-to-School 2021: Marketing tips to win sales on TikTok
julho 15, 2021
Back-to-School 2021: Marketing tips to win sales on TikTok
InsightsCultureSmall Business
Branded Effect: Place your brand center stage
julho 13, 2021
Branded Effect: Place your brand center stage
Best PracticesSuccess Stories
How to drive app install campaigns for mobile games
fevereiro 13, 2021
How to drive app install campaigns for mobile games
Best PracticesSmall Business
TikTok expands ad viewability measurement through a collaboration with Oracle Moat
junho 29, 2021
TikTok expands ad viewability measurement through a collaboration with Oracle Moat
What we mean when we say 'Don't Make Ads'
junho 29, 2021
What we mean when we say 'Don't Make Ads'
PerspectivesCulture
Introducing TikTok Brand Lift Study to measure the moments that matter most
junho 25, 2021
Introducing TikTok Brand Lift Study to measure the moments that matter most
Announcements
Make this summer a hot one for your business on TikTok
junho 18, 2021
Make this summer a hot one for your business on TikTok
InsightsTrendsSmall Business
#CreativityForGood: Celebrating the spirit of Cannes Lions for a cause
junho 14, 2021
#CreativityForGood: Celebrating the spirit of Cannes Lions for a cause
AnnouncementsCulture
Setting up your first TikTok campaign
junho 10, 2021
Setting up your first TikTok campaign
Best PracticesSmall Business
Kantar report: How brands are making noise and driving impact with sound on TikTok
junho 08, 2021
Kantar report: How brands are making noise and driving impact with sound on TikTok
Behind the Business: TikTok tips from small business owners
junho 03, 2021
Behind the Business: TikTok tips from small business owners
Small BusinessBest Practices
How TikTok and IPG Mediabrands are connecting brands and creators
junho 02, 2021
How TikTok and IPG Mediabrands are connecting brands and creators
TikTok and Maybelline partner to raise mental health awareness
junho 01, 2021
TikTok and Maybelline partner to raise mental health awareness
Behind the Camera: Shooting tips and transitions to make your TikToks pop
maio 24, 2021
Behind the Camera: Shooting tips and transitions to make your TikToks pop
Best PracticesSmall Business
Subcultures are the new demographics
maio 20, 2021
Subcultures are the new demographics
TrendsInsightsSmall Business
TikTok Ads Manager 101: Getting started
maio 14, 2021
TikTok Ads Manager 101: Getting started
Small BusinessBest Practices
Samsung's #VideoSnapChallenge on TikTok wraps up as a smashing success
maio 11, 2021
Samsung's #VideoSnapChallenge on TikTok wraps up as a smashing success
DMA geo-targeting enabled for businesses on TikTok
maio 04, 2021
DMA geo-targeting enabled for businesses on TikTok
AnnouncementsSmall Business
The Glow Up: Welcome to #BeautyTok
abril 30, 2021
The Glow Up: Welcome to #BeautyTok
TrendsInsightsSmall Business
Lead Generation with CRM integration enables seamless lead management
janeiro 12, 2022
Lead Generation with CRM integration enables seamless lead management
Announcements
How creator collaborations can spark online shopping sprees
abril 23, 2021
How creator collaborations can spark online shopping sprees
TrendsInsightsSmall Business
Supporting our partners through iOS 14 and beyond
abril 22, 2021
Supporting our partners through iOS 14 and beyond
Announcements
Creative tips and tools to level up your TikTok campaigns
abril 21, 2021
Creative tips and tools to level up your TikTok campaigns
Best Practices
How TikTok is changing the way brands approach video
abril 16, 2021
How TikTok is changing the way brands approach video
InsightsBest Practices
Introducing Business Creative Hub: Content inspiration at your fingertips
abril 16, 2021
Introducing Business Creative Hub: Content inspiration at your fingertips
Announcements
The Beautiful Wait: Understanding Ramadan on TikTok
abril 14, 2021
The Beautiful Wait: Understanding Ramadan on TikTok
InsightsSmall Business
Welcome to #FashionTok: The shopper's paradise where trends are born
abril 12, 2021
Welcome to #FashionTok: The shopper's paradise where trends are born
TrendsInsightsSmall Business
Mother's Day sales in a mobile-first world
abril 09, 2021
Mother's Day sales in a mobile-first world
InsightsSmall Business
Kantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms
abril 09, 2021
Kantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms
Insights
TikTok partners with LiveRamp to enable brands to reach customers safely and securely
abril 07, 2021
TikTok partners with LiveRamp to enable brands to reach customers safely and securely
Announcements
Introducing TikTok Video Editor: Easily create native video ads in your browser
abril 02, 2021
Introducing TikTok Video Editor: Easily create native video ads in your browser
AnnouncementsBest PracticesSmall Business
We are the Change Makers: Women entrepreneurs who inspire us
abril 02, 2021
We are the Change Makers: Women entrepreneurs who inspire us
Perspectives
5 top takeaways from TikTok's Ready Set Grow Summit
abril 01, 2021
5 top takeaways from TikTok's Ready Set Grow Summit
Best PracticesPerspectivesSmall Business
"A Relay to Revolution": A Poem by Katie Puris
março 31, 2021
"A Relay to Revolution": A Poem by Katie Puris
Perspectives
Family time has evolved: From TV to TikTok
março 26, 2021
Family time has evolved: From TV to TikTok
Insights
Introducing Video Scheduler: Now you can plan TikToks in advance!
março 17, 2021
Introducing Video Scheduler: Now you can plan TikToks in advance!
AnnouncementsBest Practices
Finding new mobile app users on TikTok using AEO
março 11, 2021
Finding new mobile app users on TikTok using AEO
Best PracticesSmall Business
Small Business Check: 5 tips for winning customers with TikTok
março 05, 2021
Small Business Check: 5 tips for winning customers with TikTok
Small BusinessBest Practices
TikTok Made Me Buy It: 3 tips to tap the shopping craze
março 01, 2021
TikTok Made Me Buy It: 3 tips to tap the shopping craze
Small BusinessBest Practices
TikTok's H2 2020 Transparency Report
fevereiro 25, 2021
TikTok's H2 2020 Transparency Report
Trust & Safety
Introducing the TikTok Black Business Showcase
fevereiro 22, 2021
Introducing the TikTok Black Business Showcase
Small BusinessAnnouncements
TikTok expands TAG brand safety certification
fevereiro 16, 2021
TikTok expands TAG brand safety certification
AnnouncementsTrust & Safety
Introducing the TIkTok Small Business Resource Center
fevereiro 11, 2021
Introducing the TIkTok Small Business Resource Center
AnnouncementsSmall Business
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
fevereiro 10, 2021
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
Best PracticesInsightsSmall Business
TikTok joins forces with WPP in new global agency partnership
fevereiro 07, 2021
TikTok joins forces with WPP in new global agency partnership
Announcements
Always On: How to develop your brand's TikTok strategy
janeiro 10, 2021
Always On: How to develop your brand's TikTok strategy
Best Practices
Our TikTok Trend Report is here: Discover What's Next
fevereiro 05, 2021
Our TikTok Trend Report is here: Discover What's Next
TrendsInsights
Using audience features to power up ad performance
fevereiro 04, 2021
Using audience features to power up ad performance
Best Practices
Always On: How to get creative on TikTok
fevereiro 03, 2021
Always On: How to get creative on TikTok
Best Practices
How brands celebrate the holidays on TikTok
dezembro 22, 2020
How brands celebrate the holidays on TikTok
Insights
How to optimize your TikTok campaigns
dezembro 15, 2020
How to optimize your TikTok campaigns
Best Practices
Why bidding matters
dezembro 15, 2020
Why bidding matters
Best Practices
Scaling your business on TikTok
dezembro 15, 2020
Scaling your business on TikTok
Best Practices
Connecting Shopify merchants with the TikTok community
novembro 20, 2020
Connecting Shopify merchants with the TikTok community
Announcements
Fun and innovative, TikTok lands #1 spot in Kantar ad equity ranking
novembro 10, 2020
Fun and innovative, TikTok lands #1 spot in Kantar ad equity ranking
InsightsTrust & Safety
VidMob's data-driven insights to supercharge ad creative on TikTok
novembro 10, 2020
VidMob's data-driven insights to supercharge ad creative on TikTok
Announcements
TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers
março 18, 2021
TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers
AnnouncementsTrust & Safety
9 creative tips to drive auction ad performance
outubro 21, 2020
9 creative tips to drive auction ad performance
Best Practices
6 Takeaways about TikTok from Advertising Week 2020
outubro 14, 2020
6 Takeaways about TikTok from Advertising Week 2020
Perspectives
TikTok Business Account: Connect with millions of fans and grow your business
outubro 14, 2020
TikTok Business Account: Connect with millions of fans and grow your business
AnnouncementsBest Practices
Introducing TikTok's Marketing Partner Program for advertisers
setembro 10, 2020
Introducing TikTok's Marketing Partner Program for advertisers
Announcements
Introducing TikTok For Business
junho 25, 2020
Introducing TikTok For Business
Announcements
A new world of insights for brands and advertisers
maio 15, 2020
A new world of insights for brands and advertisers
Insights
3 reasons why TikTok is a playground for brands' creativity
maio 18, 2020
3 reasons why TikTok is a playground for brands' creativity
Insights
Our commitment to COVID-19 relief efforts
abril 15, 2020
Our commitment to COVID-19 relief efforts
Trust & Safety
McCann Worldgroup Taps Into the Creativity of TikTok
agosto 11, 2020
McCann Worldgroup Taps Into the Creativity of TikTok
Announcements
New Solutions to Help Small Businesses
julho 10, 2020
New Solutions to Help Small Businesses
AnnouncementsSmall Business
TikTok to launch Transparency Center for moderation and data
maio 10, 2020
TikTok to launch Transparency Center for moderation and data
AnnouncementsTrust & Safety
TikTok For Business
Stay Connected
Follow us to stay up to date on what's happening at TikTok For Business.