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About TikTok Shop Ads in TikTok Ads Manager

TikTok Shop Ads helps you reach out to relevant audiences across feed, search, and shopping centre ad placements. It's automatically available to all advertisers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.


Note: TikTok Shop Ads are only available when selecting product sales as the advertising objective of your ad campaign with TikTok Shop as the product source.


About TikTok's Self-Attributing Network

Note: All new campaign and ad group creation on TikTok Ads Manager is turned off for all apps without an active TikTok's Self-Attributing Network (SAN) integration on their mobile measurement partners (MMP).


Activate SAN integration on your MMP and complete SAN transition to continue running new campaigns on TikTok. For apps being restricted from campaign or ad group creation, it may take a few hours after SAN integration is activated to resume campaign and ad group creation.


How to create a lead generation campaign with an Instant Form

If you don't have a website lead form or are looking to create a native experience for your potential customers, TikTok's in-app Instant Form solution offers flexibility in lead capture and management.


Learn how to create a lead generation campaign with your own website.


Using an in-app Instant Form is helpful if you want to decrease friction for potential leads and qualify them later. TikTok's Instant Form solution allows:

  • Decreased user form friction

  • Building customer and email lists

  • Instant lead capture

  • Real-time Customer Relationship Management (CRM) system sync

  • Multiple form templates to choose from based on your specific lead generation needs.


About Product Shopping Ads

With Product Shopping Ads, you can create ads that use use product images and information from your products' Product Details Page and show these product images to users in Shopping Center and Search. When someone sees your ad in the TikTok feed, Shopping Center or search, they can click your ad to view a Product Details Page and decide to buy your product.

How to install the TikTok For Business Plugin on WordPress

The TikTok for Business plugin on WordPress allows you to easily install the TikTok Pixel. The TikTok plugin improves website tracking so you can show more relevant ads to potential customers.


About split testing

Split testing in TikTok Ads Manager allows you to test two different versions of your ads to determine which one performs best. You can use split tests to keep the other variables the same and split your audience into two equal groups, with each group seeing only one ad group in order to draw a statistical conclusion about your ad performance and optimize future campaigns. You can test three variables:

  • Targeting

  • Bidding and Optimization

  • Creative