TikTok Insights: Research Tool | Learning and Resources

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Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here

Location:

Gen Z

Millennials

Gen X +

Creator

People

Brand Trust

Ad Solutions

Effectiveness

Auto

Beauty & Personal Care

CPG

Education

Entertainment

Fashion

Financial Services

Food & Beverage

Gaming

Retail

Sports

Tech

Telco

Travel

Back to School

Black Friday

Christmas

Easter

Father's Day

Graduation

Halloween

Hot Sale

Mother's Day

Ramadan

St Patrick's Day

Superbowl

U.S. Independence Day

Valentine's Day

Ferragosto

Reyes Magos

World Cup

Buen Fin

Songkran

Mega Sales

Tet

Summer

Carnival

TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the past 2 years.

Total: 9781 results

2.3

Millennial TikTok users are 2.3x more likely than other platform users to create a post & tag a brand

1 in 2

1 in 2 Millennials explicitly view TikTok as entertaining.

81% of TikTok users who made a Back to School purchase said the platform played a role in purchases/gifts bought.

40% of Millennial TikTok users say the platform helps them discover new things.

86% of TikTok users agree that they can find their type of content on TikTok.

1.8

TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users).

1.5

Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok.

44% of Gen X TikTok users say the platform helps them discover new things.

1.4

TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users).

1.4

TikTok users are 1.4x more likely to order more food or grocery deliveries during festive seasons (vs. non-TikTok users).

1.2

Gen Z TikTok users are 1.2x more likely than other platform users to DM a brand after buying a product

After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.

Global

People

2.3

Millennial TikTok users are 2.3x more likely than other platform users to create a post & tag a brand

Source: TikTok Marketing Science Global Retail Path to Purchase conducted by Material August 2021 (N=13,206)

Get to know your audience better with TikTok Insights

TikTok Insights

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