Trend forecast report
What’s Next 2025: Brand Chem
This year's report offers more actionable insights than ever, showing what audiences are responding to and how brands are adapting to shape culture for the year ahead.
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"The creative storytelling opportunities on TikTok are endless, and this next year will bring the TikTok community even closer together."
Sofia Hernandez
Global Head of Business Marketing at TikTok
It's not magic, it's chemistry
Or as we call it at TikTok, Brand Chem—a balance of listening, adapting, and transforming.
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Brand Fusion
A dynamic state where a brand gains renewed vigour, becoming more responsive and ready to build lasting bonds.
Identity Osmosis
Brands are organically integrating their consumers' evolving values, allowing these shifting ideals to reshape their identity.
Creative Catalysts
Untapped tools for marketers to ideate, build, learn, and take more exciting creative risks than ever before.
