Vestiaire Collective

Objective:

Vestiaire Collective is a French website specialized fashion site for the purchase of luxury second-hand products. Following strong growth since the creation in 2009, the brand wanted to expand their offer beyond French borders and roll out to a large number of markets in a quick and efficient way.

Solution:

The challenge here was to offer vestiaire collective a solution with an important reach in order to drive traffic while keeping an optimised asset production process.

Based on these requirements, Vestiaire Collective has decided to use Carousel Ads format. Carousel Format is a new ad format, allowing advertisers to upload multiple image creatives in the sequence. The users could swipe between different images to view more details and control the viewing pace by themselves.

With this format, advertisers are able to reduce the production cost and re-use the image creatives from other platforms on TikTok to increase the advertising frequency and efficiency.

Results:

Vestiaire Collective was very pleased with this solution, especially the efficient implementation on the creative side. Indeed, thanks to Carousel format, the brand has been able to reduce Creative Management time by 80% ! What's more, the traffic acquisition results are excellent, and better than our previous campaigns as we observed a -23% in terms of cost per session.