CPG Brand Marketing | TikTok For Business

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Why TikTok is the new eye level for CPG brands

Voted #1 in attention by Kantar

The platform was voted the top choice for capturing attention by consumers and marketers alike

Source

Kantar Media Reactions 2023

Your audience is here

Across categories (food and beverage, beauty, homecare), across demographics, your consumers and their passions live here.

Source

TikTok Audience Insights

TikTok users are shopping decision makers

3 in 4 TikTok users make the majority of household purchase decisions for CPG products.

Source

TikTok Marketing Science Global CPG Insights Survey via Suzy, February 2022

Perfect your product launches on TikTok

Get everything you need to launch a successful CPG campaign – from tools and resources to deep insights – and maximize your results.

Get the playbook

"You can go through the whole marketing funnel in one step on TikTok "

Lex Bradshaw-Zanger

Chief Marketing & Digital Officer, L’Oréal SAPMENA Region

Solutions for every CPG campaign

Drive sales

Brand building

Video Shopping Ads

Web Conversion Ads

Take users from For You to checkout

Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features.

Learn more

Video Shopping Ads

Take users from For You to checkout

Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features.

Learn more

Web Conversion Ads

Drive actions and purchases

Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Learn more

CPG marketing success stories

Explore case studies

Beauty

Personal Care

Homecare

Food & Bev

L'Oreal 3CE Stylenanda

To drive awareness and consideration among users for its new K-beauty product, 3CE collaborated with TikTok to launch its Blur Matte Lipstick across four markets: Thailand, Malaysia, Vietnam, and Singapore. The plan: engaging with beauty creators and strengthening advocacy through Branded Mission together with other ad solutions like Topview and R&F.

See case study

mise en scène

Leveraging the K-wave sweeping across SEA, hairdye brand mise en scène tapped on high-impact solutions like TopView to showcase its influential ambassadors, Blackpink, while highlighting its products features through Branded Effects. The result? A 700% increase in GMV on TikTok shop.

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Kelaya Indonesia

To drive brand awareness and recall, homegrown beauty brand Kelaya created a gamified Branded Effect to showcae its top selling products in an interactive way. The brand also partnered with Creators to drive awareness fora Hashtag Challenge, before boosting videos via Spark Ads to boost buzz for the campaign.

See case study