Retail Marketing | TikTok For Business

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Why advertising here works

Your audience is here

TikTok is the epicenter of culture with over a billion active users.

Source

TikTok Internal Data

Get discovered

58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.

Source

TikTok Marketing Science US Path-to-Purchase Part 2 Research 2022, conducted by Material

Shopping state of mind

61% of TikTok users have made a purchase either directly on TikTok or online right away after seeing an ad on TikTok.

Source

TikTok Marketing Science Global Shopping Ad Products Study 2022, conducted by Material February 2022 (n=17,937)

Unlock holiday campaign success on TikTok

Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.

Get the playbook

“This campaign delivered some of the best performance we've seen since adopting dynamic product ads within TikTok.”

Wesley Jernigan

Brand Manager, American Eagle

Solutions for every retail campaign

Drive sales

Lead generation

Brand building

GMV Max

Web Conversion Ads

Catalog Ads

Maximize TikTok Shop sales with advertising

AI-powered advertising solution that turns every piece of content—affiliate, organic, and paid—into incremental TikTok Shop sales.

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GMV Max

Maximize TikTok Shop sales with advertising

AI-powered advertising solution that turns every piece of content—affiliate, organic, and paid—into incremental TikTok Shop sales.

Learn more

Web Conversion Ads

Drive actions and purchases

Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

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Catalog Ads

Shoppable ads to drive sales on your website

Powered by your product catalog and data connections, Catalog Ads delivers tailored product recommendations on the For You page and other placements to boost sales on your e-commerce website.

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Retail marketing success stories

Explore case studies

Good American

The women’s denim and fashion apparel company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.

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Very

The online retail brand experienced a 12% boost in ROAS and 38% lift in purchase conversion rate by using Video Shopping Ads to promote its beauty products and fashion collections.

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Monos

The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

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Boots

The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in ROAS and 48% decrease in cost per complete payment.

See case study