Increase sales

Grow your business

Reach new customers and boost sales in the place where global shopping trends are born.

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$2,400

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$16.00

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How TikTok helps you increase sales

Storefront

The essential storefront

65% of TikTok users have followed or made a purchase from a brand they found through TikTok.

Game

Get game-changing results

In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it.

Shopping

Shopping state of mind

TikTok users are 1.5x more likely to immediately go out and buy something they discovered on TikTok compared to other platforms' users.

Ads that get people shopping

Shop Ads
Video Shopping Ads
Spark Ads

Drive the right customers to your TikTok Shop

Supercharge sales with smart, simple solutions that combine powerful targeting and audience insights to reach shoppers more likely to buy through your shopping ads.

Shop Ads

Drive the right customers to your TikTok Shop
Supercharge sales with smart, simple solutions that combine powerful targeting and audience insights to reach shoppers more likely to buy through your shopping ads.

Video Shopping Ads

Take users from For You to checkout
Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features, leveraging video ads for maximum impact.

Spark Ads

Tap into the TikTok community
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, enhance performance, and grow your business.

Tips for TikTok success

Fuel growth with data connections

Custom Audience

Behaviors

Skincare
User for 1 year
Eco Conscious
Beauty

Set up safe, reliable data connections and link your catalog to serve up the right products to the right customers at the right time. Implementing these best practices are essential for optimizing your TikTok shop and can increase business sales substantially.

Take cues from creators

Gain insights with surveys

Creative ad content that drives sales

Hold attention with stimulation

Stimulate your audience's senses to keep them engaged with music, dynamic transitions, movement, text overlays and emojis.

Connect with TikTok trends

Think TikTok-first

Sales growth success stories

PRISM+

The Singaporean electronics brand achieved 10X growth in monthly average sales on TikTok Shop by consistently experimenting with different ad formats.

HolySmile

The teeth whitening brand achieved a 50% lower CPA and 30% decrease in CPA by boosting authentic creator content with Spark Ads and Instant Page.

Silk & Snow

Leading premium mattress, bed frame, and bedding brand Silk & Snow weaved performance success— including a 60% lift in ROAS— using Spark Ads, High Spending Power targeting and Events API.
rocket in CTA comp in How it works page
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