Etam

Etam leveraged Video Shopping Ads for Enhanced Conversion Goals and Boost Performances

Etam2
+96%
ROAS
With Value Based Optimization
+129%
ROAS
With Video Shopping Ads vs WebConversion
-57%
CPA
With Video Shopping Ads vs WebConversion

Objective


Focused on lower funnel objective, Etam used conversion to reach their e-commerce objective. Using our dedicated e-commerce format, Video Shopping Ads, made it possible to boost performances.



Solution


Using Value-Based Optimization with a performance always-on approach, Etam managed to drive audience strategy leveraging Remarketing audiences based on actions on the website to reach a qualified audience, driving the performances of the campaign.


Also, leveraging Video Shopping Ads increased performances with +129% ROAS and -57% CPA compared to Classic In-Feed Video.





Results


The results of Etam's strategy were compelling:


- Achieved a +129% increase in Return on Ad Spend (ROAS) when using Video Shopping Ads compared to WebConversion

- Reduced the Cost Per Acquisition (CPA) by 57% when using Video Shopping Ads compared to WebConversion

- Always-On strategy allowed to unlock Value-Based Optimization, which achieved +96% in Return on Ad Spend (ROAS) and -59% Cost Per Acquisition (CPA)

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