iz App by Alinma Bank

The Objective

Alinma Bank launched iz banking app targeting youth in Saudi Arabia. Alinma Bank and Mindshare formulated and launched an effective full funnel campaign using TikTok solutions, the goal was announcing the newly launched app and increase brand awareness, app installs and customer acquisition for iz banking app.

The Solution

In the awareness phase main creative asset was used to achieve brand awareness and ad recall whereas in consideration and conversion; a mix of adapt videos of the main video along with vibrant TTCX content pieces were used to amplify the campaigns and increase app visits, creatives were personalized by gender and language to hook nationals and expats in the Saudi market. TikTok and MMP were used to carefully segment the audiences for installs and in-app activities by leveraging TikTok add-on that directed new users to download the app and existing users to sign-up; this resulted a significant uplift in app installs and customer acquisition. In the post-campaign results it was observed that TTCX resulted in lower CPAs across android and iOS devices whereas overall impressions were 198M+ translating to brand awareness and ad recall.

The Results

The campaign was a success in terms of achieving media and business KPIs. All the data cumulated on each phase of the funnel will be utilized for future campaigns to ensure optimization.

• 30%+ Customer acquisition

• 3.2%+ awareness uplift at 90% confidence

• 2.4x more installs

• 34% lower cost per install

• 198M+ Impressions