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For You Summit AUNZ 2024: That's a wrap!

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Driving impact with TikTok

Creativity on TikTok

Creative Products

Get your creative juices flowing with help from our AI tools and resources like our Creative Solutions, TikTok Symphony and our Creative Centre.

Conversion on TikTok

Community on TikTok

Creating for TikTok

Resources #ForYou

Success Stories #ForYou

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La Roche Posay
La Roche-Posay boosted sales with TopView, Pulse, and In-Feed video ads to showcase their two hero products, Cicaplast B5+ and Effaclar Duo

2.1x

Incremental sales lift of TikTok campaign than BAU

2x

More effective than other media channels combined

1.5x

Higher ROI than other media channels combined

+9.8%

Lift in Ad Recall

Princess Polly
To drive awareness and gain customers in the US, Princess Polly split its budget between Feed and In-Feed ads with Search toggle activated.

350%

Purchase Value Increase

80%

CPA Improvement

5x

More Purchases

Canva
Canva used TikTok's In-Feed and Spark Ads with trending sounds, boosting CVR and lowering CPA, all while saving time and budget.

100%

New Active Users

-80%

Cost Per New Activation

28%

Increase in ROAS

Tropeaka
To improve the results of their paid campaigns, Tropeaka boosted their organic content with In-Feed and Spark Ads, resulting in higher overall ROAS.

286%

ROAS

582%

Add to Cart Uplift

331%

Complete Payment Uplift

this - campaign credit

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