Humans of TikTok

Introducing

At the heart of TikTok is a kaleidoscope of people, each one a distinct story to tell.

ForYou, For every person, For every story.

Your audience is here. From young to old, rural to urban.

41 +

languages available on TikTok

2 in 3

TikTok users are above 25 years old

71 %

of users agree TikTok is a platform where they feel a sense of community.

Meet the Humans of TikTok

Myth 1:

TikTok users do not engage with luxury content or spend on premium items.

Not true! Did you know? Across Asia Pacific, luxury content has grown 20X since Dec 2021, and 7 in 10 luxury shoppers on TikTok have purchased luxury goods in the past year.

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Myth 2:

There are no Moms on TikTok.

False. Did you know? 1 in 2 TikTok users across Asia Pacific are parents.

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Myth 3:

TikTok users do not engage with homecare content.

Incorrect. With over 79 billion video views achieved globally, #CleanTok has surpassed other trends like #BeautyTok to become one of the most popular content types on TikTok.

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Myth 4:

F&B content on TikTok is only snack-related.

Not true either! TikTok encompasses a wealth of F&B topics including nutritional content, recipes, preparation hacks and more. In fact, 58% of users across Asia Pacific agree TikTok is 'a platform that simplifies complex nutritional information for me'.

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Myth 5:

TikTok users discover content but do not make purchases.

TikTok definitely influences buying decisions—just look at #TikTokMadeMeBuyIt! In 2023, Asia Pacific, the biggest eCommerce market, hit USD 1.7 trillion in retail revenue. Notably, 78% of TikTok users across Asia Pacific shop weekly, contributing significantly to this growth.

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Hear stories from actual users

Meet a Mom of TikTok

Khantisaras Putri, an Indonesian mom of two, shares parenting tips, lifestyle hacks, beauty advice, and entertaining moments. With more than 262K followers, her heartwarming & funny videos featuring her husband Erkhan and their two kids are fan favorites.

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Meet a Food & Beverage Grocery Shopper

Onigiri and her son Okan, the dynamic duo behind @onigiri_mother_sake on TikTok, share hilarious, concise reviews of F&B products and creative recipe videos, turning new finds and pantry staples into culinary adventures.

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Meet a Luxury Shopper

Meet Lee Gwang-geol, a Korean fashion & luxury maven also known as David. His videos ooze infectious joy as he rocks suits in every color with bold accessories like sneakers and scarves. For David, fashion is self-confidence and personal branding.

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Meet a Full-Time Travel Family

Follow the Mitch's on the Horizon family as they share their journey round the globe through engaging vlogs, tips, and personal stories. Their content highlights joy, challenges & everyday life of a full time travel family.

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Meet a Homecare Grocery Shopper

Follow the adventures of the Sanchez family through the eyes of mom Shey and daughter Arquia Ysabelle. With over 741,400 followers and 17.3M likes, their account features their experiences buying a home, appliances & groceries, and doing household chores.

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From inspiration to impact

A place where individuals can find a place to grow

For Users: Encouraging users to live authentically & pursue passions at any age

Discover Kim Hale's extraordinary journey on TikTok, where she defies norms with her late start in dance. TikTok becomes her global stage, empowering her to authentically share her passion and inspire across generations.

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For Survivors: How a journey from kidney failure to successful transplant started with a TikTok

Facing kidney failure, Katie Hallum turned to TikTok to share her story. Her post inspired a viewer to get tested, culminating in a life-saving transplant. Their connection born from vulnerability, highlights TikTok's ability to forge profound connections.

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For Creators: How TikTok made Paul Russell's "Lil Boo Thang" a big thing

TikTok propelled Paul Russell to global stardom with "Lil Boo Thang". His clip attracted labels and >5 million views, leading to a record deal with Arista Records before completing the song, showcasing TikTok's ability to turn dreams into reality.

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For Entrepreneurs: Meet entrepreneur Khairul Aming: From content creator to sambal chilli king

Khairul Aming, known for his Ramadhan series, initially faced setbacks with a failed sambal chilli brand. Rebranding and joining TikTok led to immense popularity, breaking TikTok Shop Malaysia's RM1 million sales record with his new brand, Sambal Nyet.

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Learn how to connect with the users of TikTok and their passions

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