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Lead Generation

Turn tuned-in audiences into high-value customers

Meet TikTok Lead Generation, a next-gen solution built for the new way people discover and connect with businesses.

Get started

Lead Generation on TikTok for Business

How we know it works

57

%

of users are likely to purchase from the advertised brand after viewing a TikTok Lead Generation ad.

Source

2 in 5

TikTok users started following a brand on TikTok after submitting a form on TikTok.

Source

1.3

X

TikTok users are 1.3x more likely to sign up for something within an ad on TikTok than on other platforms.

Source

Benefits

Find new customers

Find new customers

Attract lead prospects with access to a highly engaged and unduplicated audience.

Generate more leads

Generate more leads

Increase the number of leads captured with new forms and multiple destinations.

Improve lead quality

Improve lead quality

Turn our leaned-in, engaged community into your next qualified lead.

Running a Lead Generation campaign on TikTok is easy

Native Lead Generation
Website Lead Generation
Messaging Ads

Gather leads quickly and seamlessly

Capture leads directly in the TikTok app with Instant Forms— the TikTok-native, totally immersive way to generate leads.

Native Lead Generation

Gather leads quickly and seamlessly
Capture leads directly in the TikTok app with Instant Forms— the TikTok-native, totally immersive way to generate leads.

Learn more

Website Lead Generation

Increase website traffic and qualified leads
Redirect users to an external landing page to capture leads there. This is most useful for advertisers with complex forms already built into their website.

Learn more

Messaging Ads

Direct Messaging Ads
Where conversations fuel conversions
TikTok Messaging Ads enable businesses to start conversations with prospective customers through TikTok Direct Messages and popular Instant Messaging Apps.

Learn more

Success stories

UAG School of Medicine

The Latin American medical school ran its first Lead Generation campaign to build a pipeline of students interested in its medical school program.

2.1%

conversion rate

88%

reduction in CPA

80%

reduction in CPC

See case study

Reflections

The Colorado Springs-based creative agency set up a Lead Generation campaign for mortgage solutions that combined multiple TikTok tools.

90%

90% decrease in CPC

9K+

new quality leads

3.5%

average CVR

See case study

Nina Ricci

The fragrance brand promoted its latest fragrance, Nina Rose, using Lead Generation, a TikTok ad solution designed to help businesses reach customers and drive conversion with ease.

42%

conversion rate

1.5%

click-through rate

84%

reduction in CPL

See case study

Additional resources