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Branding solutions

Enduring brands are built on TikTok

TikTok’s branding solutions are designed to boost your brand's discovery, reach, and impact.

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TikTok Branding Solutions

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Turn attention into impact

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Captivate consumers

TikTok ranks #1 among consumers for capturing attention, and marketers see it as a top platform for breakthrough in today's fragmented media landscape.

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Reach net-new audiences

TikTok Pulse helps ad campaigns reach further, capturing 41% additional audience that television alone cannot attain.

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Built for brand safety

99% of TikTok inventory meets industry brand safety standards, giving advertisers confidence in where their ads appear.

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Explore our branding solutions

High visibility
Reach
Consideration
TopView
TopReach
Pulse Suite

Own the moment

TopView is a high-impact, full-screen, sound-on video ad format that showcases your brand the moment the app opens, maximizing impact and reach.

TopView

Own the moment
TopView is a high-impact, full-screen, sound-on video ad format that showcases your brand the moment the app opens, maximizing impact and reach.

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TopReach

Maximize reach and optimize efficiency
Reach your full available audience in a single day with efficient delivery across TikTok’s highest-visibility placements, TopView and Top Feed.

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Pulse Suite

Supercharge your contextual targeting
Show up next to the best of TikTok with Pulse Suite. Through guaranteed, brand-safe adjacency to premium creators with Pulse Core and publisher content with Pulse Premiere, your message reaches audiences at moments of peak attention.

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Success stories

Toyota

By integrating TikTok's Automotive Ads with a highly engaged audience, Toyota successfully enhanced its lead generation strategy while decreasing CPA - proving that TikTok Automotive Ads drive real results.

38%

lower CPA overall

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Nespresso

With a TikTok-first strategy and a winning blend of TopView, TikTok Pulse, and In-Feed Ads, Nespresso drove significant Awareness and Ad Recall for the Nespresso x The Weeknd 'Samra Origins' launch .

12.2%

lift in Ad Recall

13.3%

lift in Awareness

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Chili's

While promoting their new PATRÓN Frozen Margaritas, Chili's tapped into the power of TikTok Pulse Custom lineup to boost awareness through relevant placements on the For You feed.

22%

lift in Ad Recall

25%

higher average watch time

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Hyundai

To support the launch of the first-ever, fully electric IONIQ 6, Hyundai partnered with TikTok to tap into the social-first audiences native to the platform.

242 M+

impressions

13%

lift in Ad Recall

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McDonald's Italy

In order to increase awareness of McDonald’s Winterdays offers, the brand supercharged their campain with contextual targeting using TikTok Pulse.

6.5%

lift in Awareness

4.5%

uplift in Favorability

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Brand Basics

Brand Basics for success

Accelerate brand growth and discover data-backed best practices to drive results for your advertising campaigns.

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Academy Unpacked

TikTok Academy unpacked

Enroll in TikTok Academy to learn how to guide audiences from awareness to consideration and measure full-funnel impact on TikTok.

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Traffic

Traffic best practices

Drive customers to a destination such as your website or a mobile app by getting started with the traffic objective for TikTok ads.

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More solutions to achieve success

Creative

Commerce

Performance

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