Gina Tricot

The Objective 

Gina Tricot is a Swedish fashion brand that sells the latest trends to women in over 30 countries. When it came to boosting sales and awareness online, they came to TikTok for a campaign packed with innovative conversion tools to smash their targets.

The Solution 

Gina Tricot came to TikTok with one aim: to boost their online performance. Activating their new denim campaign, the brand combined upper funnel campaigns to supercharge their presence, then followed up with Video Shopping Ads (VSAs) to convert awareness to sales. They combined the classic Video Shopping Ads together with VSA Carousel format which both are able to dynamically pull relevant products from a catalog, then serve them directly to users based on their website activity. One of the format's strengths lies in its ability to showcase multiple products within a single ad, each leading users to dedicated product landing pages. This not only enhances user experience but also streamlines creative production by utilising existing catalog images.

They also partnered up with multiple Creators to produce a suite of ads that felt authentic and 100% native to TikTok, while spreading their message in a genuine and engaging way. And, thanks to the combination of upper and lower funnel campaigns paired with outstanding creative, the brand saw an amazing uplift in return on ad spend alongside an incredible decrease in cost per action. 

The Results 

The Gina Tricot campaign and their adoption of VSAs was a genuine hit. The outcome of this conversion-focused strategy was exceptional compared to previous web conversion campaigns, demonstrating a super impressive 28% boost to return on ad spend. Equally as impressive was their cost per action, which dropped 64% compared to benchmarks. A 2s view through rate 14.62% higher than benchmarks confirmed the relevance of the ads to Gina Tricot’s target audience – holding their attention perfectly thanks to the native and genuine approach offered by partnering with creators.