• 4X

  higher search impressions vs. forecast

• 5X

  search volume uplift during the Mother's Day peak

• 1.4X

  video views on Mother's Day

Dia Supermarket boosted its visibility on TikTok during the Mother's Day peak with a pioneering Search Hub activation that multiplied search impressions and shopper interest.

• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 3x

  efficiency of overall digital media channels

• 11%

  of total digital incremental performance

• +30%

  year over year incremental contribution

TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales

• +12K

  NFTazos sold out in 2 hours

• +500K

  Active Users in the App

• +250%

  Increase in participation of loaded codes

Harnessing NFT and Creators for a 'Tazos´ Revival on TikTok