- 5.9%
Brand Awareness Lift (surpassing European Beauty benchmarks)
- 32.6%
Share of All New Customers (Top Paid Channel Driver)
- 16.7%
Web Purchase Lift (Conversion Lift Study)
Niche Beauty Lab
How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain
- E-commerce
- Productos médicos y farmacéuticos
- Maquillaje y belleza
- Soluciones (11)
- 4X
higher search impressions vs. forecast
- 5X
search volume uplift during the Mother's Day peak
- 1.4X
video views on Mother's Day
Dia Supermarket
Dia Supermarket boosted its visibility on TikTok during the Mother's Day peak with a pioneering Search Hub activation that multiplied search impressions and shopper interest.
- Venta minorista
- Soluciones (3)
- +36%
Average Watch Time vs benchmarks
- +4.1%
Brand Association with Sustainability
- 250
Complete Registrations via Smart+
Goldenergy
Powering a new generation with green energy through a full-funnel strategy
- Tecnología
- Soluciones (12)
- 3x
efficiency of overall digital media channels
- 11%
of total digital incremental performance
- +30%
year over year incremental contribution
Volkswagen
TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales
- Automoción
- Soluciones (9)
