• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 535+

  UGC

• 13%

  Engagement Rate

• 8X

  ROI

Driving sustainable awareness and measurable business impact with MMM through a purpose-led TikTok strategy

• 3x

  efficiency of overall digital media channels

• 11%

  of total digital incremental performance

• +30%

  year over year incremental contribution

TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales

• +18%

  Lift for App Installs

• +8%

  Lift for Complete payments (web+app)

• +28%

  Lift for Add to cart on the TopView day

How three leading brands successfully use TikTok's media and measurement solutions to boost their joint promotion

• +5.4%

  Ad recall

• +3.5%

  Familiarity

• +2.4%

  Intent

Building awareness in Spain for Yellowstone with SkyShowtime's campaign.

• +11%

  Lift in Ad Recall

• +15%

  rel. Lift on new bank accounts

• +22%

  performance with young audiences vs other platforms

Measurement of awareness and customer acquisition using a full-funnel TikTok strategy

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +28%

  relative lift on First Trip by a New User in Perú

• +20%

  relative lift on User Registrations in Colombia

• +19%

  relative lift on User Registrations in Chile

Effectively increase App penetration in strategic markets

• +40%

  avg watch time per video views

• +19%

  increase in 25% video views

• 7.9%

  lift in ad recall metrics

Raising awareness of HP Instant Ink service with TikTok Creative Exchange

• +23%

  ad recall

• +35%

  click-through rate

• +30%

  generated conversion volume

Boosting full-funnel performance on TikTok

• +51%

  Ad Recall

• +32%

  Awareness

• +12%

  Engagement Rate

Drive awareness, engagement and position CUPRA as a disruptive and innovative brand

• +75%

  Recuerdo del anuncio

• +25%

  Notoriedad de marca

• +23%

  De Tasa de Interacción

Incrementar notoriedad y recuerdo de anuncio, así como trabajar el engagement con la marca de la mano de creadores y el entretenimiento