- 5.9%
Brand Awareness Lift (surpassing European Beauty benchmarks)
- 32.6%
Share of All New Customers (Top Paid Channel Driver)
- 16.7%
Web Purchase Lift (Conversion Lift Study)
Niche Beauty Lab
How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain
- E-commerce
- Productos médicos y farmacéuticos
- Maquillaje y belleza
- Soluciones (11)
- +36%
Average Watch Time vs benchmarks
- +4.1%
Brand Association with Sustainability
- 250
Complete Registrations via Smart+
Goldenergy
Powering a new generation with green energy through a full-funnel strategy
- Tecnología
- Soluciones (12)
- 535+
UGC
- 13%
Engagement Rate
- 8X
ROI
Driving sustainable awareness and measurable business impact with MMM through a purpose-led TikTok strategy
- Inicio
- Soluciones (4)
- 3x
efficiency of overall digital media channels
- 11%
of total digital incremental performance
- +30%
year over year incremental contribution
Volkswagen
TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales
- Automoción
- Soluciones (9)
- +18%
Lift for App Installs
- +8%
Lift for Complete payments (web+app)
- +28%
Lift for Add to cart on the TopView day
DIA, Pepsi & KFC
How three leading brands successfully use TikTok's media and measurement solutions to boost their joint promotion
- Alimentos y bebidas
- Soluciones (3)
- +5.4%
Ad recall
- +3.5%
Familiarity
- +2.4%
Intent
SkyShowtime
Building awareness in Spain for Yellowstone with SkyShowtime's campaign.
- Medios de comunicación y entretenimiento
- Soluciones (4)
- +11%
Lift in Ad Recall
- +15%
rel. Lift on new bank accounts
- +22%
performance with young audiences vs other platforms
ING
Measurement of awareness and customer acquisition using a full-funnel TikTok strategy
- Servicios financieros
- Soluciones (3)
- -54%
Cost per Lead vs Benchmarks
- +42%
Conversion Rate vs Benchmarks
- 2.2x
TikTok efficiency vs Total digital
Mercedes-Benz Vans
Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign
- Automoción
- Soluciones (10)
- +28%
relative lift on First Trip by a New User in Perú
- +20%
relative lift on User Registrations in Colombia
- +19%
relative lift on User Registrations in Chile
Cabify
Effectively increase App penetration in strategic markets
- Aplicaciones móviles
- Tecnología
- Viajes
- Soluciones (9)
