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September 06, 2022
TikTok ranked most innovative advertiser among marketers globally by Kantar
Announcements
September 01, 2022
NHL, SiriusXM and Warner discuss how TikTok is powering their entertainment marketing campaigns
Success Stories
August 31, 2022
3 quick and easy tips for small businesses to get started on TikTok
Small Business
Best Practices
August 30, 2022
Composer Spotlight: Danilo Stankovic
Perspectives
August 25, 2022
How to view your campaign performance with TikTok Ads Manager
Best Practices
August 23, 2022
An infinite loop of shoppertainment: TikTok's e-commerce path to purchase
Insights
August 11, 2022
Sonic branding: How it works and why every brand needs it
Perspectives
August 09, 2022
Furthering our advertising transparency efforts: Introducing "About this ad"
Announcements
August 04, 2022
The gaming marketer's ultimate guide to TikTok content
Insights
Culture
Success Stories
August 02, 2022
iOS 14.5+ success made simple with Adjust and TikTok: The complete guide
Announcements
Insights
July 28, 2022
How to connect with your target audience on TikTok
Best Practices
July 28, 2022
How to use a content scheduling platform on TikTok
Best Practices
July 26, 2022
The Roundup: How to use the power of sound on TikTok
Trends
Insights
Best Practices
July 26, 2022
TikTok: Center of the internet's attention
Insights
Best Practices
July 19, 2022
Growing your community with TikTok LIVE
Insights
July 13, 2022
Measure your TikTok sales outcomes with NCSolutions
Announcements
July 12, 2022
Furthering our commitment to brand safety and suitability with the launch of the TikTok Inventory Filter
July 06, 2022
TikTok Measurement Academy, METAP
Best Practices
Announcements
June 29, 2022
TikTok: Your Brand's Home for the Holidays
Insights
Small Business
June 23, 2022
Fuel your TikTok campaign measurement with flexible attribution windows
Announcements
June 23, 2022
TikTok @ Cannes: Tools to unlock creative excellence for brands
Culture
Trends
Best Practices
June 16, 2022
Cannes Lions 2022: Celebrating creativity and community
Culture
Trends
Announcements
June 15, 2022
The new word-of-mouth marketplace: How TikTok drives action and satisfaction throughout the purchase journey
Insights
June 07, 2022
Made for TikTok: The ad industry talk show
Best Practices
Trends
Culture
June 02, 2022
Celebrating Father's Day on TikTok
Small Business
Trends
Insights
June 02, 2022
Composer Spotlight: Amanda Yamate on creating music for brands
Perspectives
May 26, 2022
Introducing Content Marketing Partners
Announcements
May 26, 2022
Supercharge your TikTok strategy with an Always Engaged approach
Insights
May 25, 2022
Grow your business with the new WooCommerce TikTok integration
Announcements
Small Business
May 24, 2022
Want to drive sales on TikTok? Take cues from creators
Insights
August 25, 2022
Introducing Branded Mission, TopView CPM and Top Feed
Announcements
May 17, 2022
Launch your small business to the next level 🚀 with a TikTok Business Account
Small Business
Insights
May 12, 2022
Supercharge your video entertainment strategy
Culture
Insights
Best Practices
May 10, 2022
Netflix and 'Red Notice' team up with TikTok for a twist on the movie trailer
Success Stories
May 10, 2022
How moving up the funnel can build smarter campaigns
Success Stories
Best Practices
April 27, 2022
How Community Generated Entertainment connects communities, culture & brands
Trends
Best Practices
May 09, 2022
Measure the effectiveness of your store visits with TikTok and Foursquare
May 04, 2022
TikTok is now TAG Certified Against Fraud globally
Announcements
May 04, 2022
Play everywhere: Connecting with mobile gamers on TikTok
Insights
Best Practices
May 04, 2022
Kicking off Small Business Month with TikTok
Small Business
Success Stories
May 04, 2022
Connect with Moms on TikTok for Mother's Day
Small Business
April 27, 2022
Media Mix Modeling: Marketing effectiveness leaders join to help advertisers scale
April 27, 2022
#APIFamily: Asian and Pacific Islander-Owned Small Businesses Thriving on TikTok
Small Business
Culture
April 27, 2022
Small Business Month spotlight: Finding success on TikTok
Small Business
Insights
April 19, 2022
Interactive Add-Ons: Entertain and engage in the For You Page
Announcements
April 14, 2022
TikTok For Business 'SWAG U' Design Competition Concludes on TikTok Live
Announcements
April 13, 2022
Build your creative skills with the TikTok Creative Sandbox
April 13, 2022
How to win on iOS 14+ with AppsFlyer and TikTok: The complete guide
Best Practices
April 06, 2022
Earth Day: How to showcase your eco-friendly businesses on TikTok
Small Business
April 06, 2022
Introducing TikTok's education program for creative agencies
Announcements
March 31, 2022
TikTok reimagines entertainment through discovery, community and culture
Insights
March 23, 2022
Grow your business with TikTok & Media Mix Modeling
Insights
Best Practices
March 22, 2022
Game On: Measurement on TikTok
January 14, 2022
Lights, camera, action! Discover the future of entertainment marketing on TikTok
Trends
Insights
March 21, 2022
#WhenWomenWin: Five inspiring women to know on TikTok
Small Business
March 18, 2022
TikTok partners with AppsFlyer to boost in-app measurement and performance
Announcements
March 16, 2022
Branded Hashtag Challenge: Harness the power of participation
Best Practices
Success Stories
March 15, 2022
Evolution of Sound Volume 2: Storytelling through sound
Insights
Culture
March 15, 2022
Working with creators invites true collaboration
March 07, 2022
5 quick & easy ideas for getting started on TikTok
Small Business
Best Practices
March 07, 2022
7 ways to make your videos TikTok-friendly
Small Business
Best Practices
February 25, 2022
Creative Best Practices: From Good to Great!
Insights
Best Practices
February 25, 2022
How TikTok is helping brands evolve beyond exclusive TV and tentpole activations
Insights
Best Practices
February 24, 2022
What's Next Report 2022: Insight Into Culture Drivers on TikTok
Trends
Insights
February 23, 2022
3 common questions about TikTok's Promote feature
Small Business
Perspectives
February 16, 2022
Small Business Spotlight: Glitter Friends ✨
Small Business
Perspectives
February 16, 2022
Small Business Spotlight: Antur Supply Co.👖
Small Business
Perspectives
February 16, 2022
Small Business Spotlight: Corpse Flower Studio 🌱
Small Business
Perspectives
February 15, 2022
Furthering our safety efforts with the launch of a brand new Brand Safety Center
Trust & Safety
February 10, 2022
The infinite loop: TikTok’s unique retail path to purchase
Insights
Best Practices
February 10, 2022
TikTok and Kochava Partner to Maximize Advertiser Success with SKAdNetwork
Announcements
February 03, 2022
Curated creators for unmissable marketing moments
Announcements
Culture
January 31, 2022
Plan your 2022 Marketing Calendar on TikTok
Culture
Trends
Best Practices
January 29, 2022
Introducing TikTok Tactics
Announcements
February 24, 2022
What's Next: Building for Brand Safety
Trust & Safety
February 24, 2022
What's Next: Your new creative dream team
Trends
Insights
February 24, 2022
What's Next: Turning it up on TikTok
Trends
Insights
February 24, 2022
What's Next: The unstoppable power of #TikTokMadeMeBuyIt
Trends
Insights
January 26, 2022
Introducing TikTok Instant Page: Streamline the customer journey with a lightning-fast experience
Announcements
January 24, 2022
TikTok partners with Zefr on brand safety and brand suitability measurement
Announcements
Trust & Safety
January 11, 2022
Brand Safety at TikTok: Partnering for Progress
Trust & Safety
January 11, 2022
Brand Safety at TikTok: Championing transparency and accountability
Trust & Safety
January 10, 2022
How TikTok drives offline sales impact for advertisers
Insights
January 10, 2022
Brand collaborations with TikTok content creators drive big results
Insights
Best Practices
January 09, 2022
Brand Safety at TikTok: Building brand-safe solutions
Trust & Safety
January 07, 2022
Brand Safety at TikTok: Keeping our community safe
Trust & Safety
January 07, 2022
Four ways the TikTok community is reimagining entertainment
Culture
Trends
January 06, 2022
2021-of-a-kind on TikTok
Culture
Perspectives
December 23, 2021
Universal and Illumination announce TikTok singing competition winner at "Sing 2" premiere
Announcements
December 21, 2021
Volume 1: Evolution of Sound
Insights
Culture
Best Practices
December 20, 2021
Small Businesses are #winning with Promote
Small Business
Success Stories
December 16, 2021
Reaching women on TikTok: Be bold, active & authentic
Insights
Culture
December 16, 2021
Explore royalty-free music in our new Audio Library
Announcements
December 14, 2021
How to find your target audience on TikTok
Best Practices
December 19, 2021
Real 'Tok': Re-thinking Influence in the Age of TikTok
Insights
Best Practices
December 14, 2021
Data-driven tips to make your organic content stand out
Small Business
Best Practices
December 13, 2021
The value of always-on ad creative testing
Best Practices
December 08, 2021
#SmallWins: How these small businesses used TikTok ads to win big
Small Business
Success Stories
December 07, 2021
Black-Owned Businesses On TikTok. You Love To See it. #SupportBlack This Holiday Season!
Small Business
Success Stories
December 06, 2021
Success Spotlight: How an independent fashion brand adapted and skyrocketed sales on TikTok
Small Business
Success Stories
December 03, 2021
Triple-digit conversion lift: Simple creative tips to make your ads work harder
Best Practices
Small Business
December 02, 2021
Unwrap Inspiration with the TikTokMadeMeBuyIt Holiday Gift Guide
Announcements
December 01, 2021
Boost your holiday sales with TikTok’s newest ad features: Promote and Spark Ads
Small Business
November 30, 2021
Video editing made easy: 8 magical tools to create holiday ads
Small Business
Best Practices
November 25, 2021
TikTokers celebrate more than 🎅 🦃
Small Business
November 25, 2021
Your ultimate holiday campaign guide in 4 easy steps
Small Business
Best Practices
November 25, 2021
Holiday news flash: Users are buying on TikTok in crazy numbers
Small Business
November 23, 2021
TikTok For Business awarded 'B2B Brand of the Year' at The Drum Awards 2021
Announcements
November 23, 2021
Meet TikTok's Culture Drivers of 2021
Culture
Announcements
November 23, 2021
TikTok launches creator marketing education program
Announcements
November 22, 2021
Relevance is the New Reach. Here's the proof!
Insights
November 22, 2021
TikTok For Business hosts its first edition of #ForYouSummit in the MENAT region!
Announcements
November 22, 2021
How to get noticed on #TikTokMadeMeBuyIt
Best Practices
Small Business
November 19, 2021
How CommunityToks create safe spaces for authentic connection, creativity and joy
Culture
November 18, 2021
TikTok For Business launches SWAG U design challenge in KSA & UAE
Announcements
November 17, 2021
Make holiday magic and earn ad credits with TikTok Creator Marketplace
Announcements
November 12, 2021
The Roundup: Creator-led campaigns
Success Stories
November 11, 2021
TikTok Creative Exchange: Creative production made simple
Announcements
November 10, 2021
Made For TikTok: How to make better branded content
Culture
Best Practices
November 04, 2021
How brands can unlock Black Friday on TikTok
Insights
Small Business
November 03, 2021
Spark Ads 101: Make TikToks into ads
Best Practices
November 02, 2021
Your guide to creating your first TikTok promotion
Best Practices
Small Business
November 01, 2021
TikTok steps up support for Latinx community and businesses
Culture
Success Stories
Small Business
October 27, 2021
Small Wins: How small businesses are unlocking the magic of TikTok
Small Business
Success Stories
Best Practices
October 27, 2021
AppsFlyer Performance Index shows TikTok leads in adapting to iOS 14
Announcements
October 20, 2021
Nielsen Study Shows TikTok ideal place for "discovery," content more "authentic"
Insights
October 18, 2021
New study from WARC, TikTok and Publicis Groupe shows the power of community commerce
Insights
Announcements
October 12, 2021
Auto Marketing on TikTok 101: Driving in the fun lane
Insights
Best Practices
October 12, 2021
Halloween for Brands: All Treats, No Tricks
Trends
Success Stories
Insights
October 05, 2021
Coming Together at GITEX, Staying Together on TikTok!
September 29, 2021
Kantar ranks TikTok #1 globally for ad equity. Again.
Insights
September 28, 2021
New solutions to connect community, entertainment and commerce
Announcements
September 28, 2021
New branding solutions to measure the value and impact of TikTok
Announcements
September 28, 2021
New creative tools to strengthen brand and creator collaborations
Announcements
September 11, 2021
Understanding Community Commerce
Perspectives
Insights
September 22, 2021
Understanding attention on TikTok: Ads drive strong brand impact across view durations
Insights
September 22, 2021
Community Commerce: How TikTok is revolutionizing the shopping journey and making products sell out
Trends
Insights
September 16, 2021
New creative, branding & commerce solutions to be unveiled at TikTok World
Announcements
September 10, 2021
Small Business Marketing on TikTok: The Ultimate How-to Guide
Small Business
Best Practices
August 16, 2021
Black Friday: Ready, Set, Splurge!
Insights
Best Practices
September 06, 2021
Relevance is the new Reach
Trends
Insights
Perspectives
August 31, 2021
Creative Best Practices: What TikTok's top-performing ads have in common
Best Practices
August 30, 2021
Time Well Spent: Users on TikTok stay longer, engage often & feel happier
Insights
August 28, 2021
The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula!
Insights
Best Practices
August 26, 2021
Get Started with Promote: Boost your videos and grow your audience
Small Business
Announcements
August 24, 2021
The TikTok Creative Digest: Celebrating regional creativity at its finest!
Culture
Trends
Best Practices
August 20, 2021
Get Creative: 6 frameworks to tell your story on TikTok
Small Business
Best Practices
August 16, 2021
TikTok partners with Vimeo and Canva to streamline creative advertising for small businesses
Small Business
Announcements
August 13, 2021
TikTok users over indexed across various categories during Black Friday 2020!
Insights
Perspectives
August 13, 2021
Creative Solutions: The Ultimate How-to Guide
Best Practices
July 26, 2021
Rock the Tok: TikTok challenges agencies to unleash their creativity in regional competition
Announcements
July 26, 2021
IPSOS Brand Lift Study Reveals TikTok Advertising More Effective than TV & Digital Norms
Insights
Perspectives
Trust & Safety
July 26, 2021
TikTok Football fans ranking amongst the most engaged audiences in the world!
Insights
Culture
July 26, 2021
TikTok promotes Fine Guard with Mama Fine in the house!
Success Stories
July 26, 2021
TikTok for Business helps reinvigorate the UAE’s tourism with World’s Coolest Winter Campaign
Success Stories
August 03, 2021
How your small business can grow with TikTok
Small Business
July 29, 2021
Re:Make celebrates iconic ad campaigns reimagined as TikToks
Announcements
Trends
Culture
July 21, 2021
Leading with Purpose: Key takeaways from 3 brands
Perspectives
July 20, 2021
Introducing Spark Ads: An authentic way for brands to elevate native, popular content
Announcements
July 20, 2021
TikTok achieves TAG Brand Safety Certification globally
Announcements
Trust & Safety
July 19, 2021
Study shows TikTok drives greater audience engagement
Insights
Announcements
July 15, 2021
Shedding light on our new branded content policy
July 15, 2021
Back-to-School 2021: Marketing tips to win sales on TikTok
Insights
Culture
Small Business
July 13, 2021
Branded Effect: Place your brand center stage
Best Practices
Success Stories
February 13, 2021
How to drive app install campaigns for mobile games
Best Practices
Small Business
June 29, 2021
TikTok expands ad viewability measurement through a collaboration with Oracle Moat
June 29, 2021
What we mean when we say 'Don't Make Ads'
Perspectives
Culture
June 25, 2021
Introducing TikTok Brand Lift Study to measure the moments that matter most
Announcements
June 18, 2021
Make this summer a hot one for your business on TikTok
Insights
Trends
Small Business
June 14, 2021
#CreativityForGood: Celebrating the spirit of Cannes Lions for a cause
Announcements
Culture
June 10, 2021
Setting up your first TikTok campaign
Best Practices
Small Business
June 08, 2021
Kantar report: How brands are making noise and driving impact with sound on TikTok
June 03, 2021
Behind the Business: TikTok tips from small business owners
Small Business
Best Practices
June 02, 2021
How TikTok and IPG Mediabrands are connecting brands and creators
June 01, 2021
TikTok and Maybelline partner to raise mental health awareness
May 24, 2021
Behind the Camera: Shooting tips and transitions to make your TikToks pop
Best Practices
Small Business
May 20, 2021
Subcultures are the new demographics
Trends
Insights
Small Business
May 14, 2021
TikTok Ads Manager 101: Getting started
Small Business
Best Practices
May 11, 2021
Samsung's #VideoSnapChallenge on TikTok wraps up as a smashing success
May 04, 2021
DMA geo-targeting enabled for businesses on TikTok
Announcements
Small Business
April 30, 2021
The Glow Up: Welcome to #BeautyTok
Trends
Insights
Small Business
January 12, 2022
Lead Generation with CRM integration enables seamless lead management
Announcements
April 23, 2021
How creator collaborations can spark online shopping sprees
Trends
Insights
Small Business
April 22, 2021
Supporting our partners through iOS 14 and beyond
Announcements
April 21, 2021
Creative tips and tools to level up your TikTok campaigns
Best Practices
April 16, 2021
How TikTok is changing the way brands approach video
Insights
Best Practices
April 16, 2021
Introducing Business Creative Hub: Content inspiration at your fingertips
Announcements
April 14, 2021
The Beautiful Wait: Understanding Ramadan on TikTok
Insights
Small Business
April 12, 2021
Welcome to #FashionTok: The shopper's paradise where trends are born
Trends
Insights
Small Business
April 09, 2021
Mother's Day sales in a mobile-first world
Insights
Small Business
April 09, 2021
Kantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms
Insights
April 07, 2021
TikTok partners with LiveRamp to enable brands to reach customers safely and securely
Announcements
April 02, 2021
Introducing TikTok Video Editor: Easily create native video ads in your browser
Announcements
Best Practices
Small Business
April 02, 2021
We are the Change Makers: Women entrepreneurs who inspire us
Perspectives
April 01, 2021
5 top takeaways from TikTok's Ready Set Grow Summit
Best Practices
Perspectives
Small Business
March 31, 2021
"A Relay to Revolution": A Poem by Katie Puris
Perspectives
March 26, 2021
Family time has evolved: From TV to TikTok
Insights
March 17, 2021
Introducing Video Scheduler: Now you can plan TikToks in advance!
Announcements
Best Practices
March 11, 2021
Finding new mobile app users on TikTok using AEO
Best Practices
Small Business
March 05, 2021
Small Business Check: 5 tips for winning customers with TikTok
Small Business
Best Practices
March 01, 2021
TikTok Made Me Buy It: 3 tips to tap the shopping craze
Small Business
Best Practices
February 25, 2021
TikTok's H2 2020 Transparency Report
Trust & Safety
February 22, 2021
Introducing the TikTok Black Business Showcase
Small Business
Announcements
February 16, 2021
TikTok expands TAG brand safety certification
Announcements
Trust & Safety
February 11, 2021
Introducing the TIkTok Small Business Resource Center
Announcements
Small Business
February 10, 2021
LoveTok: Winning hearts and wallets on TikTok this Valentine's Day
Best Practices
Insights
Small Business
February 07, 2021
TikTok joins forces with WPP in new global agency partnership
Announcements
January 10, 2021
Always On: How to develop your brand's TikTok strategy
Best Practices
February 05, 2021
Our TikTok Trend Report is here: Discover What's Next
Trends
Insights
February 04, 2021
Using audience features to power up ad performance
Best Practices
February 03, 2021
Always On: How to get creative on TikTok
Best Practices
December 22, 2020
How brands celebrate the holidays on TikTok
Insights
December 15, 2020
How to optimize your TikTok campaigns
Best Practices
December 15, 2020
Why bidding matters
Best Practices
December 15, 2020
Scaling your business on TikTok
Best Practices
November 20, 2020
Connecting Shopify merchants with the TikTok community
Announcements
November 10, 2020
Fun and innovative, TikTok lands #1 spot in Kantar ad equity ranking
Insights
Trust & Safety
November 10, 2020
VidMob's data-driven insights to supercharge ad creative on TikTok
Announcements
March 18, 2021
TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers
Announcements
Trust & Safety
October 21, 2020
9 creative tips to drive auction ad performance
Best Practices
October 14, 2020
6 Takeaways about TikTok from Advertising Week 2020
Perspectives
October 14, 2020
TikTok Business Account: Connect with millions of fans and grow your business
Announcements
Best Practices
September 10, 2020
Introducing TikTok's Marketing Partner Program for advertisers
Announcements
June 25, 2020
Introducing TikTok For Business
Announcements
May 15, 2020
A new world of insights for brands and advertisers
Insights
May 18, 2020
3 reasons why TikTok is a playground for brands' creativity
Insights
April 15, 2020
Our commitment to COVID-19 relief efforts
Trust & Safety
August 11, 2020
McCann Worldgroup Taps Into the Creativity of TikTok
Announcements
July 10, 2020
New Solutions to Help Small Businesses
Announcements
Small Business
May 10, 2020
TikTok to launch Transparency Center for moderation and data
Announcements
Trust & Safety
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