Eduscho

The Objective

Eduscho has been brewing some of the world’s finest coffee since 1924, but in Poland, they’re a brand-new name. To celebrate the brand’s launch, Eduscho came to TikTok for a campaign that would not only catapult their coffee into the hearts and minds of people across the country, but drive engagement amongst a whole new audience.

The Solution

Eduscho wanted to make a big impact, so decided to collaborate with client media agency OMD and choose our Smart Media Bundling approach for their campaign. The strategy combined TopView, Auction Reach, and Reach & Frequency Top Feed platforms to produce a full suite of ads that would grab the attention of their target Polish audience. Spark Ads were then deployed on TopView and Top Feed videos to drive awareness with native content produced by creators.

In the hope of gaining real, usable insights from their campaign, Eduscho chose to run a Brand Lift Study alongside their ads. When you run a TikTok Brand Lift Study, we create two randomised groups from a portion of your campaign's target audience: an Exposed Group that sees your promoted content and a Control Group that does not. We then use a combination of polling and statistical techniques to measure the difference in key performance indicators – like awareness and ad recall – between the two groups, which can be attributed to your advertising.

The Results

The Eduscho campaign drove some incredible results for the brand and their launch in Poland. In terms of brand lift, our study registered ad recall at an impressive 3.5%, which complemented the huge amount of engagement the brand’s ads received throughout the campaign.

A spokesperson from Eduscho said: "We are thrilled with the results of our TikTok campaign! Our assets perfectly fit the platform, leading to incredibly low CPM and making TikTok the best performing platform in terms of reach versus budget. The engagement and reach we achieved were unparalleled, truly making it the standout channel for our marketing efforts."