Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)
Awareness lift, nearly 3x above benchmark (Brand Lift Study)
Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)
Launching new ice cream flavors with TikTok-first creativity in Poland
Engagement rate
Lower cost per UGC-content created
Video views
Increasing emotional ROI & building brand love with Branded Effect
Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)
Awareness lift, nearly 3x above benchmark (Brand Lift Study)
Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)
Launching new ice cream flavors with TikTok-first creativity in Poland
Ad Recall vs TikTok benchmark
Awareness vs TikTok benchmark
Intent uplift (Brand Lift Study)
How Magnum launched a new ice cream format with TikTok-first creativity
Ad Recall, 3.2x above TikTok benchmark
higher View-Through Rate
higher completion rate
Refreshing brand perception with bold TikTok-first creativity
above the benchmark in 2s VTR for the Pulse campaign
above the benchmark in 6s VTR for the Pulse campaign
Brand Association (Brand Lift Study)
Driving holiday shopping association with a TikTok Pulse campaign
higher 2s VTR for Top View vs Standard Feed campaigns (from 11% baseline)
higher 6s VTR vs Top View without add-ons
CTR, nearly one third higher than TikTok’s benchmark for Telco
Discover how T-Mobile Poland leveraged TopView with Interactive Add-ons to smash benchmarks, achieving a 31% increase in CTR and 50% higher engagement.
Ad Recall Lift, driven by episodic storytelling
higher 6-second VTR, compared to the previous Reach campaign
Familiarity Lift, from Reach & Frequency activation
How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z
online revenue lift
omni‑channel revenue lift
iROAS on omni‑channel
Proving TikTok’s unmatched impact in online and offline sales
Ad Recall
Awareness
Recommendation
Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions
Ad Recall
Awareness
Favorability (Significant increase at 80% CI)
Knorr’s Fix Mac‘n Cheese TikTok campaign successfully engaged Gen Z through a multi-format strategy.
Total Sales Lift among TikTok users
Sales Per Customer Lift
Incremental ROAS (iROAS)
How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail
