Vodafone

The Objective

Vodafone targeted TikTok's audience to improve lead acquisition.

Vodafone sought to enhance its lead acquisition strategies by engaging the new-generation audience on TikTok. The goal was to leverage the platform's interactive nature to attract users and convert them into active campaign participants, ultimately improving cost-per-lead (CPL) and overall campaign performance.

The Solution

Users created affiliate links and earned rewards, promoted through TikTok creators.

The campaign was meticulously crafted around the interactive and communal spirit of TikTok. Vodafone encouraged users to visit their website, where they could create personalized affiliate links. Participants were then incentivized with cash rewards for each friend they successfully converted via their unique link. To amplify the campaign's reach and engagement, Vodafone utilized creator-led videos, tapping into the creators' ability to connect authentically with their audience.

The Result

The campaign tripled conversions, slashed CPL by 38%, and made TikTok the top channel.

The TikTok campaign proved to be extraordinarily effective, resulting in Vodafone achieving its best CPLs to date. The campaign's key outcomes included:

1. A threefold increase in conversion rate compared to other channels.

2. A 38% reduction in CPL compared to other digital acquisition channels.

3. A sevenfold growth in TikTok’s contribution to overall campaign conversions.

4. A 58% higher click-through rate (CTR) than previous campaigns.

This strategic use of gamification and creator content on TikTok not only positioned the platform as Vodafone’s top web performance channel but also set new benchmarks for engaging a digital-native audience in lead generation campaigns.