What’s new on TikTok for Business
Dig into everything fresh and exciting going on in the TikTok for Business world, from news to events and so much more.
Highlights
Unbox success with the TikTok 2023 Holiday Playbook
TikTok is the ultimate stage on which small businesses can shine during any seasonal moment. Don't miss out on best-in-class insights on holiday campaign strategies and creative tips from TikTok for Business.
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Game on: Measurement on TikTok
Just like TikTok has changed how people and brands around the world create and share content, we're bringing that same energy to our approach to measurement solutions, too.
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Introducing Branded Mission
Branded Mission is an industry-first solution enabling advertisers to crowdsource content from TikTok creators. New Top Feed and TopView CPM buying methods boost brand awareness.
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Introducing Audience Insights: Maximize results and scale
Explore user interests, discover aggregate audience information and strengthen your audience planning workflow with data to bring your audience persona to life.
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Here’s the latest
What's Next Report 2022: Insight into culture drivers on TikTok
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How TikTok drives offline sales impact for advertisers
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Explore our events
May 2023
TikTok World 2023: Changing the game starts with learning how to play
Welcome to TikTok World 2023! Start solving your biggest business challenges — from building brand love to sparking creativity and driving sales. Explore our latest solutions for you.
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2021
TikTok For You Summit
TikTok's groundbreaking #ForYouSummit seamlessly married the online and real-life events experience. The event was hosted by content creator Khalid Al Ameri and included an opening session with Shant Oknayan, General Manager for Global Business Solutions, TikTok for Business METAP and EE and Gary Vaynerchuk, Serial Entrepreneur, Chairman of VaynerX and CEO of VaynerMedia!
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Sep 2021
TikTok: The Stage
The Stage was a two-day conference and exhibition event where we invited the TikTok marketing ecosystem to come together to learn, network and share everything and anything TikTok for Business.
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