hipto

Objective

hipto, a company specializing in lead generation, needs to increase its lead volume for advertisers in the internet service provider sector. The challenge is multifaceted: it is essential to boost the lead volume without compromising the quality of the generated contacts. Additionally, the goal is to achieve high performance while minimizing campaign management time!

Solution

hipto, by leveraging our latest type of campaign SMART+, aimed to optimize its advertising campaigns while simplifying management and enhancing the quality of leads delivered to its clients. Thanks to this AI-powered automated campaign solution, hipto was able to:

• Streamline and automate the management of its advertising campaigns.

• Achieve a higher volume of leads at a lower cost.

• Deliver more relevant and higher-quality leads, better aligned with the needs of its clients.

hipto utilizes the Question Card feature, an in-app dynamic and customizable form that incorporates visuals. This feature proved to be a true game-changer, allowing hipto to create a more engaging and tailored lead capture experience.

SMART+ and the Question Card feature enabled hipto to meet its performance goals, reduce operational complexity, and elevate the quality of its leads, demonstrating the transformative potential of AI and innovative tools in campaign management.

Results

The adoption of SMART+ resulted in significant improvements for hipto:

• 35% reduction in Cost Per Lead (CPL) vs. classic campaigns.

• +5.8% in sales CVR vs. classic campaigns, when leads generated are called by sales.

By integrating SMART+ into their campaigns, hipto got more volume, at a lower price per lead and who are much better qualified!