• +27.7

  % Relative lift in view content

• +21.5

  % Total purchase lift quantified by TikTok ULS

• +11.8

  % Lift in traffic from ChatGPT

How Samsung Italia measured full-funnel impact and AI-driven Search Lift with a pioneering TikTok campaign.

• +80s

  avg. Branded Search Hub stay

• x400

  Dgbeauty search queries YoY

• +22%

  Online Purchase Lift

Discover how Dolce&Gabbana captured peak seasonal demand and drove measurable sales momentum in the US through a high-impact, full-funnel TikTok strategy.

• 1.44€

  ROAS

• 4,9%

  Sales Uplift

• 13,3%

  Uplift in Ad Recall

Discover how Baci Perugina used premium bundles, creator partnerships, and a full-funnel measurement approach during Christmas to drive brand KPIs and sales lift.

• 60%

  Uplift in CTR vs. EU TikTok Industry Benchmark

• 63%

  Uplift in engagement rate vs. EU TikTok Industry Benchmark

How Sony Pictures Italy used CTR Optimization for TopView to turn Spider-Man: Brand New Day excitement into qualified traffic and ticket intent, ahead of one of the year's biggest box office openings.

• 533M

  video views

• 1.37M

  new followers

• +31pt

  uplift

Discover how FC Internazionale amplified its title celebration with a full-funnel digital media campaign, culminating in an innovative TikTok Out Of Phone activation.

• +334K

  new followers acquired

• 22M

  unique users reached

• 4.7M

  interactions generated

Find out how Lidl Italia, with the support of premium products, created Lidia, a character that transformed a traditional commercial asset into a real cultural phenomenon.

• +35%

  ROAS

• -43%

  CPA

• 98.5%

  Incremental purchase

Discover how Diesel boosted performance leveraging Premium Formats.

• 4x

  Recommendation

• +316

  % TikTok ROI vs other media

• +2.4

  % Sales uplift for the Brand Chef - Circana Geolift results

How a traditional Italian brand used TikTok solutions to reposition its products, modernize its look, and boost key metrics — from brand KPI's right through to sales.

• +2.6pp

  Brand Attitude (Brand Lift Study)

• +8.0%

  View Content (Conversion Lift Study)

• +8.3%

  Organic Search (Conversion Lift Study)

How Samsung is winning big on every metric with TikTok and leveraging Unified and Search Lift to track full-funnel effectiveness.

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +15%

  Ad Recall (Brand Lift Study)

• +4%

  Intent (Brand Lift Study)

• +7%

  Website Traffic (Conversion Lift Study)

A "starred" full-funnel campaign to celebrate the 20th Scudetto of their history and activate the Club's TikTok Community

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality