• +41%

  average website purchase uplift

• +21%

  average website engaged sessions

• +16%

  average website page views uplift

How Lenovo boosted traffic and sales in four markets by leveraging creator partnerships across the full funnel.

• 3.4X

  higher CTR

• -49%

  Cost per session

• +12%

  ROAS

How Unieuro leveraged TikTok Search Ads to efficiently capture high-intent demand, driving stronger traffic quality and improved performance across the funnel.

• +2.6pp

  Brand Attitude (Brand Lift Study)

• +8.0%

  View Content (Conversion Lift Study)

• +8.3%

  Organic Search (Conversion Lift Study)

How Samsung is winning big on every metric with TikTok and leveraging Unified and Search Lift to track full-funnel effectiveness.

• -43%

  CPA (Complete Payment) of Smart+ vs Manual Campaign

• +92%

  ROAS of Smart+ vs Manual Campaign

How Unieuro leverages TikTok's AI-powered solutions to drive cost-efficient growth and ROAS optimization.

• 33.7M

  Impressions

• 2.5M

  unique users reached

• 292k

  clicks

Generating engagement and awareness for Microsoft and Windows 11 with a whole new audience across Italy.

• +171%

  Product Detail Page Views

• -27%

  CPA decrease on Add to Cart

• -23%

  CPA decrease on Complete Payment

Unieuro completed API integration to spark e-commerce performance

• +123%

  VTR

• +3%

  Uplift in Familiarity

• +200%

  CTR

Native and creator-generated content, the key to success in TikTok

• -27%

  reduction in eCPCV

• -80%

  reduction in eCPCV

• +36%

  increase in 6s VTR

Increasing awareness for Lenovo with a multi-market campaign