Nectar

The Objective

Driving Revenue Growth with a High ROAS for Nectar Sleep

Nectar Sleep, one of America’s top D2C mattress brands, aimed to boost its revenue share from TikTok. With Memorial Day approaching – a prime opportunity for furniture and mattress sales – they set out to capitalize on this peak shopping period and connect with consumers ready for a great night’s sleep. Their goal? To maximize revenue while ensuring their return on ad spend (ROAS) stayed as comfortable as their mattresses.

The Solution

A Pillow Talk on Success Using Video Shopping Ads

Nectar Sleep implemented TikTok's Video Shopping Ads (VSA) campaign to achieve its goals. VSA is TikTok's ultimate e-commerce solution, crafted to drive conversions through compelling ads featuring personalized product recommendations. These ads make it easy for users to discover and purchase products directly from their For You page.

Nectar Sleep began testing the VSA campaign a few weeks before Memorial Day, and the impressive results led them to integrate it into their Memorial Day strategy. The success of VSA was a game-changer, helping Nectar achieve one of their best sales days ever. Following this success, Resident, Nectar’s parent company, decided to make VSA a central part of their strategy, applying it not only to Nectar Sleep but also to Dreamcloud Sleep, another mattress brand in their portfolio.

The Results

Record-breaking sales and Exceptional ROAS with VSA Campaigns

The VSA campaign during the Memorial Day sale delivered exceptional results for Nectar Sleep. Compared to non-VSA campaigns, VSA achieved a 172% higher ROAS, a 27% higher click-through rate (CTR), and a 59% lower cost per acquisition (CPA). Overall, Nectar saw a phenomenal 284% increase in revenue and a 55% rise in ROAS year-over-year for their Memorial Day sale on TikTok.

This campaign highlighted the power of VSA in simplifying the purchase journey with personalized experiences, ensuring the right user sees the right product at the right time. Moreover, Nectar Sleep’s engaging content resonated strongly with the TikTok audience, underscoring TikTok’s potential as a dynamic platform for driving substantial business growth.