YoungLA

The objective

Strengthening our fitness and lifestyle apparel sales during Black Friday

YoungLA is on a mission to offer high-end fitness and lifestyle apparel to everyone, without the premium price tag. Founded in 2014 by brothers Dashmeet and Gurmer Chopra, YoungLA has exploded into a team of 150+ in just 10 years, thanks to their dedication to quality, comfort, and affordability. With a strong organic presence on TikTok, and collaborations with over 200 influencers, the brand wanted to take things to the next level. Last holiday season, specifically Black Friday, they expanded their paid presence to drive massive website conversions and make a serious impact.

The solution

Growing conversions with targeted lower-funnel marketing

A week before the major Black Friday sale, YoungLA launched a lower-funnel campaign with three different targeted ad groups designed for customers ready to make a purchase. They selected a broad audience, targeting men and women aged 18-55+, and enhanced their results by using lookalike audiences with attributes and interests similar to those of their current customers.

Since they were focused specifically on website conversions, they implemented the Shopify Partner Pixel— a small piece of code added to their website that tracked activity with TikTok for measurement of traffic and campaign performance, which helped optimize their campaign and find new customers.

Building on their successful partnerships with influencers and the proven impact of affiliate creators, YoungLA tapped into the TikTok Creator Marketplace. This platform allowed them to effortlessly connect with the right creators from a pool of over 800,000 and engage them in high-impact creative campaigns. Additionally, they leveraged the TikTok Creative Center, which gave them access to a suite of resources on current trends and best practices, as well as robust ad-creation tools.

The results

Maximizing ROAS through TikTok marketing for the holiday season

YoungLA amplified their conversions with a powerhouse TikTok campaign, targeting a broad audience across all income levels. The results? Impressive. Their top-performing ad group achieved a $4.28 cost per acquisition (CPA) and an incredible 27x return on ad spend (ROAS). Overall, their ROAS surged from 1.76x to 24.46x— A massive 1290% increase! These stellar outcomes have supercharged their holiday campaign performance.

Tips & Takeaways

• Implement the TikTok Pixel: Add the TikTok Pixel to your website to gain valuable user insights, measure ad performance, optimize campaigns, and build targeted audiences, especially during peak shopping periods like Black Friday.

• Leverage the TikTok Creator Marketplace: Find and collaborate with the right creators for your business to ensure your holiday ads resonate with your target audience.

• Explore the TikTok for Business Creative Center: Utilize the latest trends, best practices, and creative tools—including the script generator and commercial music library—to make your holiday campaigns stand out.