Unveiling Australia’s First Custom Beauty Tentpole Moment on TikTok

This September, TikTok is shaking up the beauty scene with a groundbreaking partnership featuring renowned beauty creator Kat Clark! Launching Australia’s very first custom beauty tentpole moment, the TikTok Beauty Gift Guide invites users to “Get Ready With Me” and explore an array of trending products from beloved brands.

From September 22 to 29, Kat Clark—winner of TikTok Creator of the Year 2022—will lead this exciting initiative, showcasing her signature engaging storytelling alongside top beauty brands including Aerre, Big W, Bondi Sands, Redken, Rimmel, and Revlon. With the global beauty and personal care market projected to hit US$7.42 billion in 2024, TikTok is becoming a pivotal platform for discovery and driving sales, both online and offline.

Why we're excited

The TikTok community thrives on authenticity, favoring “show and share” formats like GRWMs and product hauls. This partnership not only highlights the power of creator marketing but also underscores TikTok’s role in shaping beauty trends. By creating relatable and educational content, brands can forge deeper connections with their audiences.

The Content Solutions team

Behind this innovative collaboration is TikTok’s Content Solutions team, dedicated to crafting unique and impactful campaigns that resonate with users. They work closely with brands to align marketing objectives with TikTok's dynamic cultural trends. By leveraging data-driven insights and creative strategies, the team designs exclusive opportunities like the Beauty Gift Guide that not only highlight brands but also engage the TikTok community in an authentic way.

Additionally, TikTok’s flagship programs, such as the TikTok Awards, alongside strategic collaborations like the AFL, create unparalleled opportunities for brands to shine during major cultural moments. Want to have your brand front and centre on the platform alongside your audiences favourite creators? Reach out to your friendly TikTok rep to hear more about upcoming opportunities.

Join the fun!

Are you ready to discover your next beauty obsession? Follow along as Kat Clark showcases her favourite products and shares why they should be in your cart this holiday season. Don’t miss out on this exciting opportunity to elevate your beauty game and connect with the TikTok community!

Stay tuned and turn on your ring light—great beauty content awaits!