Breaking into Culture with Catherine Rushton and Chris Colter

TikTok Culture Drivers sits down with trailblazing marketing leaders to explore the power and impact of culture. From noteworthy campaigns to invaluable insights, gain a deeper comprehension of how to leverage TikTok's cultural prowess to drive meaningful impact.

In Episode #1, we're joined by Chief Strategy Officer at This is Flow, Catherine Rushton, and Chief Strategy and Product Officer at Initiative, Chris Colter, for a lively discussion on what defines culture, how brands can harness its power, who's doing it well and the difference between moments and movements on TikTok.

Check it out!