Wittchen

The Objective

Turning tradition into performance

Wittchen is a premium Polish fashion brand known for high-quality leather goods and elegant accessories, with over 30 years of heritage.

With ecommerce competition growing fast, the brand wanted to scale online sales during a key promotional period while staying cost-efficient. Traditional channels were already optimized, so Wittchen turned to TikTok to reach new, high-intent audiences and explore performance-driven marketing solutions.

The goal was clear: boost purchases, improve traffic quality, and lower their Effective Revenue Share (ERS).

The Solution

Smart+ Automation Meets Fashion-Forward Performance

To reach these goals, Wittchen and its digital agency Salestube launched a fully automated Smart+ campaign on TikTok.

The Smart+ solution combines video ads with product feeds, dynamically adapting content and targeting to each user in real time. The campaign included a mix of standard video creatives, product carousels, and product-driven video ads.

All ads were managed through TikTok Ads Manager without manual targeting. The algorithm handled delivery, automatically identifying the most relevant audiences and placements to scale efficiently and cost-effectively.

By choosing Smart+, Wittchen embraced a smarter, automation-led approach to ecommerce performance.

The Results

Better traffic, lower costs, real sales impact

The Smart+ campaign outperformed previous efforts across every key metric:

• 4x higher ROAS compared to the previous Video Shopping Ads campaign

• 68% lower CPC, helping drive more traffic at a lower cost

• 2.6x higher session-to-click ratio, showing stronger intent and better traffic quality

These results showed that TikTok can do more than build awareness. With the right tools, it can drive real, measurable ecommerce growth.

What we learned

TikTok is no longer just a place for reach and engagement. With tools like Smart+, it can deliver serious performance results.

This case shows that automation can drive revenue, not just traffic. It also proves that TikTok’s unique audience opens doors other platforms can’t.

The takeaway for other brands: stay open to testing new formats. Let automation work for you. That’s how Wittchen expanded its reach and unlocked a new level of digital performance.