Żabka

The Objective

Turning up the heat on Hot Prices

Żabka, one of Poland’s top convenience store chains, wanted to drive awareness for its "Hot Ceny" (Hot Prices) campaign, promoting warm meals and lunch deals to go. The main challenge is to achieve high visibility and engagement using a limited set of product-focused creatives. The objective was to maximize brand recall and awareness across Poland.

The Solution

Finding the right vibe with Pulse

To make a bold impression despite limited assets, Żabka, in partnership with Salestube agency, chose TikTok's Max Pulse solution - a premium placement that positions brand content next to the top 4% of trending videos on the platform. This allowed the brand to amplify its message in a highly engaging environment, aligning with top-trending cultural moments on TikTok.

Even with repurposed creatives, the campaign kept strong brand cues and used Pulse to boost exposure. The aim was to stay visible and relevant for Gen Z and Millennial audiences.

The Results

Boosted awareness without new assets

Żabka's campaign delivered impressive outcomes, proving that strong brand impact doesn’t always require a large creative library. Despite relying solely on repurposed content, the campaign outperformed benchmarks:

• +7.2 p.p. Ad recall

• +5.4 p.p. Awareness

• Ranked 2nd in video views and engagement rate among all branding formats (TopView, Top Feed, R&F In feed, Auction Reach)

The results highlight Pulse's effectiveness as a premium awareness-driving tool helping Żabka spark brand recognition and audience connection on TikTok.