TikTok Ad Awards 2024 | Israel Shortlist

Curious to see which brands have taken TikTok by storm this year? Well, do we have a treat for you! Our proprietary awards program has returned, shining a spotlight on the standout paid advertising campaigns that inspired creativity and sparked joy across the platform.

After an extensive judging process led by a panel of senior industry leaders and experts, we're thrilled to reveal the final Israeli shortlist. Let's discover the brands that will be competing to be named the very best of the best!

Greatest Creative

This award recognizes a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform.

And the Greatest Creative shortlist is:

KolMila

KKL-JNF

Doritos

Hoshen

Phoenix Smart

ERAN - Emotional First-Aid Hotline

Evry Jewels

Israel Railways

Photomyne

Angel Sense

Greatest Performance

This category celebrates the lower-funnel campaigns that featured inventive TikTok-first creative and campaign strategies to drive excellent lower-funnel results.

And the Greatest Performance shortlist is:

EasyPlant

Yoel Geva

Yoga-Go

ZipRecruiter

Lemonade

Edikted

Wordtune

Datarails

Photomyne

Angel Sense

Greatest Branding

This category rewards a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper-funnel results.

And the Greatest Branding shortlist is:

Hoshen

Nestle ice cream

Milky

Tara

Edikted

Strauss

The Nerivio REN Wearable

Maybelline New-York

Oral B

Phoenix Smart

Greatest TikTok

Submissions across Greatest Creative, Greatest Branding, and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash objectives across the marketing funnel. We’re looking for a campaign that really tapped into TikTok's community, creativity, and trends to inspire joy and create a cultural moment.

We can't wait for the awards ceremony on November 11th, where our top-class jury will crown the winners of the TikTok Ad Awards 2024.

Congratulations, and good luck to the shortlisted entries!