Displate

The Objective

Displate is a Polish brand that sells a wide range of hand-crafted metal posters designed by talented artists. Their collections range from nature and travel destinations to fantasy and comics. They also collaborate with gaming, movies and sports brands to bring posters featuring beloved characters to their customers' homes. To enhance sales during the winter season and boost revenue in the US market, Displate decided to leverage Video Shopping Ads on top of the regular conversion campaigns that previously they were running exclusively. In this case, they promoted their best-selling metal posters.

The Solution

Displate ran a campaign to promote their best selling collections along with other customizable, hand-crafted best-selling posters by various artists. By utilizing catalogs and VSA (Video Shopping Ads), the advertiser gained better insights into customers' purchase intentions. Thanks to the catalogs, users could easily find posters that suited their taste amongst a wide range of products. As a result, the campaign achieved lower costs and a higher conversion rate compared to campaigns without VSA. All these activities were managed internally as Displate has in-house specialists dedicated to TikTok campaigns.

The Results

By utilizing a new and innovative advertising product that focused on driving sales through product catalog showcasing multiple items, the campaign yielded significant success. The average cost of the campaign decreased by 40%, while the conversion rate increased by 137%. Consequently, the value of a single transaction increased by 17%.