Etam

Objective

Focused on lower funnel objective, Etam used conversion to reach their e-commerce objective. Using our dedicated e-commerce format, Video Shopping Ads, made it possible to boost performances.

Solution

Using Value-Based Optimization with a performance always-on approach, Etam managed to drive audience strategy leveraging Remarketing audiences based on actions on the website to reach a qualified audience, driving the performances of the campaign.

Also, leveraging Video Shopping Ads increased performances with +129% ROAS and -57% CPA compared to Classic In-Feed Video.

Results

The results of Etam's strategy were compelling:

- Achieved a +129% increase in Return on Ad Spend (ROAS) when using Video Shopping Ads compared to WebConversion

- Reduced the Cost Per Acquisition (CPA) by 57% when using Video Shopping Ads compared to WebConversion

- Always-On strategy allowed to unlock Value-Based Optimization, which achieved +96% in Return on Ad Spend (ROAS) and -59% Cost Per Acquisition (CPA)