OnlyBIO

Goal

The goal of the OnlyBIO campaign was to popularize the company’s products and increase brand awareness. The client wanted to reach a group of people interested in haircare and win more followers for the account.

Solution

To achieve this goal, the OnlyBIO used Spark Ads as a main solution to achieve campaign goals. Two types of videos were created. The first type were produced by OnlyBIO and related to the brand’s products. The second type used content involving popular creators from the cosmetics industry. They created videos with haircare tips using OnlyBIO products. Campaign was constantly optimized by checking which videos performed the best and prioritizing them to increase the effectiveness.

Results

The campaign met all its goals. As a result, brand awareness increased significantly – by as much as 16.5%. In addition, user involvement grew by 2.3%. The key to success lay in the clever TikToks, which went perfectly in line with current beauty hacks.