Introducing Spark Ads: An authentic way for brands to elevate native, popular content

TikTok is a world of entertainment, creativity and discovery. The power of our community combined with our technological innovations allow us to build engaging products for brands and partners. We're excited to globally launch Spark Ads to enable brands to grow through real connections with our community by elevating and sharing relevant, native content.

When we created Spark Ads, we looked to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. This product speaks to the nature of starting conversations and igniting interactions between brands, creators and the community. Spark Ads enables brands to amplify existing organic videos that fit their campaign objectives such as video view and conversion with great flexibility and efficiency. TikTok is made up of creators who are redefining entertainment, starting trends, and sharing with the world their take on popular products and services. Brands can now tap into the plethora of creative, diverse content and connect with the creators who help bring these products and services to life.

For brands looking to build a robust content strategy, they can amplify original creative videos seamlessly through Spark Ads. Additionally, brands can keep the fun going with Duet features enabled making it easy for the community to build on the creativity. With Spark Ads, brands can build long-lasting connections that's authentic and rooted in community while also delivering sustainable and impactful business value.

Content on TikTok has endless potential to inspire creativity. We're excited to introduce this product to our brands and partners. As we continue to build TikTok as a place where communities and brands connect and discover, we look forward to seeing the boundless opportunities and creativity that awaits inside the TikTok universe.

To see how brands have leveraged Spark Ads around the world to drive brand value and equity, see our case studies here from Vessi, a Vancouver-based direct-to-consumer waterproof sneaker brand and Isle of Paradise, the beauty brand that created the world's first 100% vegan, cruelty-free, color-correcting, self-tan. Other brands that have adopted Spark Ads include French online gaming app Lanslot and Australian sports streaming service Kayo Sports.