TikTok Holiday Guide

Thrive this holiday with the TikTok Holiday Playbook.

Holiday sales are firing up. Don't miss out on best-in-class insights on holiday campaign strategies and creative tips from TikTok for Business.

Download the TikTok Holiday Playbook

'Tis the season to drive sales on TikTok

82 %

of people say they have discovered an SMB on TikTok before seeing them elsewhere.

38 %

of shoppers are starting to shop earlier this year for presents and food.

65 %

of shoppers prepare to increase their spending over Black Friday & Cyber Monday.

Plan your best holiday season yet

Get started on TikTok

Holidays are big on TikTok. So is the opportunity for your business. Set your campaign strategy with our marketing calendar.

Download the holiday playbook

Apply industry-leading tips to supercharge sales

The year end season brings festivities that Australians and Kiwis have been waiting all year for. Learn about TikTok's tools and e-commerce solutions to drive engagement and sales.

Download the holiday playbook

Tap into seasonal creative best practices

TikTok is a place to come as you are, so leave perfection on other platforms and make joyful yet impactful video content this season.

Download the holiday playbook

Holiday pro tips

Download the TikTok Holiday Playbook

Tips from the field

Maddy Birdcage

Maddy is a seasoned entrepreneur with a relentless passion for brand development and digital marketing. With over 15 years of comprehensive marketing expertise, Maddy has partnered with businesses of all sizes to deliver results-driven marketing solutions.

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Anaita - Sell Anything Online

As the co-founder of Hero Packaging, Anaita took to TikTok to promote her book 'Sell Anything Online', sharing her story to help e-commerce business owners find success. Her community grew to over 300K followers in a year, alongside business opportunities.

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frank green

frank green creates thoughtfully-designed lifestyle solutions that are not only built to last, but also great for the planet. The brand saw advocates on TikTok before deciding to launch their TikTok channel, driving 8.8x ROAS on in-feed ads with success.

8.8x ROAS

>670 Conversions in 1 week

>271 Views on #frankgreen

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Creative Resources

Get Creative with TikTok Marketing Partners

We The People

We The People is a social, content and digital communications agency built for modern brands, with a track record of helping some of Australia’s leading brands to strategise, create and launch communications programs tailored to TikTok's unique ecosystem.

Get in touch

VMG Digital

VMG Digital is a leading producer of creative assets for digital media, helping brands boost their social media campaign performance by repurposing existing brand assets (or crafting them from scratch) and turning them into bespoke and fit-for-audience video for TikTok, as well as interactive ad formats such as Branded and Community Effects. Creative designed for People, Platform and Purpose to deliver on campaign goals.

Get in touch

Success stories

Tips from the locals

Lifestyle

Beysis

Since starting their TikTok channel in 2020, Beysis has focused its content strategy on bringing its new-found audience authentic content. After launching in-feed ads and refreshing their content strategy based on insights from their TikTok Ads Manager, the brand not only achieved a 5000% increase in video views, but also earned a mention from Oprah Winfrey, launching the brand into further success.

App & Gaming

Kinder World

With the mission to inspire kindness on a global scale, Australian game studio Lumi Interactive drove app downloads of its virtual houseplant and self-care game through creative content native to TikTok, making >8.4M impressions and over >77K conversions in one campaign.

Apparel & Accessories

YOUKNOW. Clothing

Since its launch in 2017, YOUKNOW. Clothing has worked towards its vision of becoming a household name in New Zealand and prides itself on being community driven. The brand took to TikTok and launched always-on conversion campaigns, furthering their engagement with the community and their target audiences. Discover how YOUKNOW. Clothing achieved a ROAS of over 15 times and hit its sales goals using Video Shopping Ads with Catalog.

Unbox your holiday success

Download the TikTok Holiday Playbook

Collaborating Partners

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