About Promote integration with TikTok Ads Manager

Promote is a full-funnel, lightweight advertising tool found within the TikTok app. TikTok Ads Manager is a platform of tools to create ad campaigns, manage ad resources, monitor data, and optimize your advertising. By integrating the two, you can access new conversion objectives to achieve your full-funnel goals, easily manage all your campaigns, billing, and more from within the full-suite TikTok Ads Manager, and use Promote as a mobile-friendly ad solution with boost capabilities.

Benefits of integration for current TikTok Ads Manager users

• Utilizing Promote as a lightweight advertising tool on-the-go.

• Syncing creatives in your TikTok account from Promote campaigns into TikTok Ads Manager.

• Promote campaigns appearing in TikTok Ads Manager. The Promote order details, including campaign budget, period, and performance, can be seen and managed on TikTok Ads Manager. Note: TikTok Ads Manager campaign details won't be shown in the in-app Promote.

  
  
  

• Using Promote's ability to drive more LIVE viewers and TikTok account followers.

Benefits of integration for current Promote users

• Accessing TikTok Ads Manager's broad suite of advertising and management tools.

  • Consolidated campaign management: Manage a greater quantity of campaigns while seeing Promote campaigns together with other campaigns all in one place.

  • Comprehensive reporting: See powerful metrics and recommendations for ad performance. Learn more about managing your ad performance all in TikTok Ads Manager.

  • Flexible budget management: Manage your budget in ad groups and get access to Campaign Budget Optimization.

  • Deeper audience targeting: Select audiences based on interest, location, demographics, behavior, and more. Learn more about TikTok's audience targeting capabilities.

  • Creative assistance: Enable TikTok Ads Manager's creative optimization features, such as Smart Creative for automated optimization, and see performance recommendations. Explore creative support solutions to kickstart ideation and production such as TikTok Creator Marketplace and TikTok Creative Exchange.

  • Spark Ads: Leverage the power of other creators' organic posts in your ads to drive reach and conversions. Learn more about Spark Ads.

• Unlocking deep conversion objectives like website conversion with Pixel tracking.

• Sharing fund pools across TikTok Ads Manager and Promote, allowing you to top-up funds in TikTok Ads Manager for use on Promote.

Link Promote to TikTok Ads Manager

Get the benefits of Promote's integration with TikTok Ads Manager using these instructions for integrating Promote with TikTok Ads Manager.