About TikTok Lead Genie

Last updated: September 2025

Note: This feature may not be available to you yet. Reach out to your TikTok account manager for more information.


With TikTok Direct Messaging ads, users can engage with your business using TikTok direct messaging (DM). Responding promptly to these messages can help increase conversation engagement rates with prospects. However, not every business can reply instantly, especially after hours or with limited support staff.


That's where TikTok Lead Genie comes in. This AI-powered chatbot for Business Accounts on TikTok DM responds to customer inquiries instantly and conversationally, day or night. It helps businesses stay responsive 24/7, build trust with their prospective customers, and convert leads faster.

Benefits of TikTok Lead Genie

  • Never miss a customer, even after hours

    • Be there when your customers need you. Our AI-powered chatbot responds instantly to customer inquiries 24/7, ensuring every potential lead gets the answers they need, when they need them. No more lost opportunities due to late replies or offline hours.

  • Personalized, human-like answers powered by your brand

    • Earn trust from the first interaction. Trained on your unique business content, the chatbot understands your offerings and customer needs and delivers fast, accurate responses in a natural, conversational tone. It handles repetitive questions so your team can focus on high-value conversations.

  • Lead generation on autopilot. Turn conversations into conversions

    • The chatbot is designed to gather essential contact information from prospective customers during conversations, so your sales team can follow up with warm leads and close deals faster.

Availability

Business Account type:

- Registered Business Account



- Business Account linked with TikTok Ads Manager

Business Account registration region:

In testing with limited Business Accounts in Vietnam, Malaysia, Indonesia, Thailand, Singapore, Philippines, Saudi Arabia, and United Arab Emirates. Reach out to your TikTok account manager for more information. Note: Only TikTok users in these countries can also interact with TikTok Lead Genie.

Supported Languages:

English (UK)

English (US)

French

German

Italian

Spanish

Spanish (Latin America)

Portuguese (Brazil)

Romanian

Japanese

Korean

Indonesian

Vietnamese

Thai

Arabic

Turkish

How TikTok Lead Genie works

When customers enters your business’s Direct Message chat with TikTok Lead Genie enabled, they’ll be informed that they’re messaging with a virtual assistant. Customers can ask questions about your business and its products in natural language. Your chatbot will respond instantly, based on the information in the Knowledge Base that you provided.


Your team members with access to your Business Account's Direct Messages can view conversations between the customer and the chatbot in real time.

Lead gen assistant - example 1

If customers explicitly request to speak with a human agent, the chatbot will be paused and you'll receive a notification in your TikTok app (if notifications are enabled) on the human agent request. You can take over the conversation at any time to respond manually. Once a manual reply is sent, the chatbot pauses and will only reactivate after 3 minutes of inactivity from the business.


Lead gen assistant - example 2

The chatbot is designed to gather essential contact information from prospective customers during conversations. With the auto lead capture feature on, these are automatically captured in Leads Center when the customers leave the contact information. Note that this feature is only available to TikTok Business Accounts registered in Southeast Asia (Indonesia, Singapore, Malaysia, Philippines, Thailand, and Vietnam).