Fai pubblicità utilizzando le immagini dei prodotti di TikTok Shop

Beginning July 2025, GMV Max will be the default and only supported campaign type for TikTok Shop Ads. To create ads using the Sales objective and your TikTok Shop as the sales destination, you can create a GMV Max campaign. Learn more about this change. To create ads for your shop:

• Learn how to create a Product GMV Max campaign.

• Learn how to create a LIVE GMV Max campaign.

I Product Shopping Ads sono disponibili per tutti i rivenditori TikTok Shop in Indonesia, Malesia, Filippine, Singapore, Tailandia, Vietnam, Stati Uniti e Regno Unito.

With Product Shopping Ads, you can create ads that use use product images and information from your products' Product Details Page and show these product images to users in Shopping Center and Search. When someone sees your ad in the TikTok feed, Shopping Center or search, they can click your ad to view a Product Details Page and decide to buy your product.

Features and benefits

• Reach more new and current customers through Shopping Center and search with ads that are more likely to encourage them to buy your products.

• Simplify your ad creation by using images and information from your products' Product Details Page.

• Take advantage of optimization settings that will automatically determine the best placements and audience settings for your products, including Shopping Center Recommendations and search keywords.

• Optimize your ad campaign for goals like Gross Revenue and Return on Ad Spend (ROAS)

• Watch your campaigns grow and learn about what works best for your current and new customers.

Durante la creazione di una campagna Product Shopping Ads, ti verranno suggerite automaticamente le migliori impostazioni sul pubblico e il posizionamento degli annunci nei Consigli dello Shopping Center e in Cerca verrà ottimizzato. Inoltre, la tua campagna identificherà in modo continuo le parole chiave di ricerca con le migliori performance in base a comportamenti di acquisto come interessi degli utenti, rilevanza del prodotto e performance storiche.

Nota: nel feed di TikTok, i Product Shopping Ads potrebbero essere visualizzati in formato Carosello, ora disponibile in Indonesia, Malesia, Filippine, Singapore, Thailandia, Vietnam e Stati Uniti. In Indonesia, i Product Shopping Ads potrebbero comparire anche nell’app Tokopedia in formato scheda prodotto.

Scopri come creare Product Shopping Ads in TikTok Ads Manager.

Scopri alcune best practice per Product Shopping Ads.